Increase Your Sales By Using Confidence

Written by Grady Smith

Does your sales letter display confidence?

I mean doesrepparttar reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you displaying confidence that this product isrepparttar 127255 one that will solve their problem?

Confidence makes us buy, because we begin to see thatrepparttar 127256 person knows their subject. The lack of confidence in a sales letter shows us they donít feel comfortable with what theyíre saying. It comes across as unsure.

It might not sound like much. Youíve read that givingrepparttar 127257 potential customer specific benefits that offer a solution to their problem isrepparttar 127258 biggest hurdle. Butrepparttar 127259 reality is sales depend on how you present your material as to build confidence in you as well as your product.

Confidence sales. There was a time when I was a telemarketing sales manager. I know, but donít hate me. Though I might have interrupted a few dinners or got you up ofrepparttar 127260 couch, I am about to teach you something here.

My job was to teach telemarketing reps how to sell. I would center in on someone that wasnít making any sales, listen in to them, then after a few calls I would let them listen in as I took one for them. I would mimic their sales pitch, using almostrepparttar 127261 exact same words that they did. But nearly every time I did this I would make a sale on my first call where they had struggled through about thirty presentations without even a nibble.

Why was I able to make a sale after only one call usingrepparttar 127262 exact same words of a representative that couldnít close a sale after 30 calls? Confidence my friend. It makes allrepparttar 127263 difference inrepparttar 127264 world.

Presenting Your Case

Written by John Colanzi

When you're putting your sales pieces together, you can learn a lot from lawyers.

Whether it's a defense attorney orrepparttar prosecution,repparttar 127254 first thing a lawyer does is readrepparttar 127255 jury members.

He does his best to get inside their heads to determine exactly what will get them to decide in his favor. The best lawyers are great people readers.

You must learn what people's hot buttons are just as any good attorney does. Also like a good lawyer, you must realize your audience reacts on an emotional level.

When you're presenting your case you must grab them by their emotions.

He also appeals to all their senses. So should your sales letters.

If you're selling food, your letter should literally make them water atrepparttar 127256 mouth.

If you're selling opportunity offers,repparttar 127257 reader should be made to see allrepparttar 127258 goodies their new found money will bring.

So how dorepparttar 127259 legal beagles accomplish this?

They study every bit ofrepparttar 127260 evidence. You should study your product or service as just as diligently.

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