Does your sales letter display confidence?
I mean does reader really believe that you have confidence behind your product? Do you confidently show them that you know your subject, and through your selection of words and phrases, are you displaying confidence that this product is one that will solve their problem?
Confidence makes us buy, because we begin to see that person knows their subject. The lack of confidence in a sales letter shows us they donít feel comfortable with what theyíre saying. It comes across as unsure.
It might not sound like much. Youíve read that giving potential customer specific benefits that offer a solution to their problem is biggest hurdle. But reality is sales depend on how you present your material as to build confidence in you as well as your product.
Confidence sales. There was a time when I was a telemarketing sales manager. I know, but donít hate me. Though I might have interrupted a few dinners or got you up of couch, I am about to teach you something here.
My job was to teach telemarketing reps how to sell. I would center in on someone that wasnít making any sales, listen in to them, then after a few calls I would let them listen in as I took one for them. I would mimic their sales pitch, using almost exact same words that they did. But nearly every time I did this I would make a sale on my first call where they had struggled through about thirty presentations without even a nibble.
Why was I able to make a sale after only one call using exact same words of a representative that couldnít close a sale after 30 calls? Confidence my friend. It makes all difference in world.