Increase Your Response with Multi-Step Marketing

Written by Heidi Richards, MS


"There is only one way to judgerepparttar effectiveness of a marketing piece, and that is byrepparttar 136323 number of responses you get.” - Heidi Richards -

Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own mailing list of prospects and customers.

You are able to send multiple mailings to those same people from which you have created your own mailing list. The key to multi-step marketing is following up withrepparttar 136324 prospects using an intensive direct mail campaign. How do you develop your multi-step marketing campaign? Follow these four simple steps... click here to readrepparttar 136325 entire article.

Step One

Use some sort of direct response advertising to obtain your "leads." Your ads should have a powerful headline directed at your target audience that causes them to readrepparttar 136326 rest ofrepparttar 136327 ad and respond. The purpose of your ad is to arouserepparttar 136328 reader’s or listener’s curiosity, getting them to call. Always offer them something for free. Your goal in step one is to generate leads.

Step Two Your prospect readsrepparttar 136329 ad and calls - leaving her name and address or she writes to you for more information. Using voice mail almost always generates more leads because people want things quickly and easily. Thankrepparttar 136330 prospect for calling, state a couple of major benefits, and end by asking for her name and address. The message should be between one and two minutes - no more. The goal in step two is to record your leads.

Increase Your Response with Multi-Step Marketing

Written by Heidi Richards, MS


"There is only one way to judgerepparttar effectiveness of a marketing piece, and that is byrepparttar 136322 number of responses you get.” - Heidi Richards -

Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own mailing list of prospects and customers.

You are able to send multiple mailings to those same people from which you have created your own mailing list. The key to multi-step marketing is following up withrepparttar 136323 prospects using an intensive direct mail campaign. How do you develop your multi-step marketing campaign? Follow these four simple steps... click here to readrepparttar 136324 entire article.

Step One

Use some sort of direct response advertising to obtain your "leads." Your ads should have a powerful headline directed at your target audience that causes them to readrepparttar 136325 rest ofrepparttar 136326 ad and respond. The purpose of your ad is to arouserepparttar 136327 reader’s or listener’s curiosity, getting them to call. Always offer them something for free. Your goal in step one is to generate leads.

Step Two Your prospect readsrepparttar 136328 ad and calls - leaving her name and address or she writes to you for more information. Using voice mail almost always generates more leads because people want things quickly and easily. Thankrepparttar 136329 prospect for calling, state a couple of major benefits, and end by asking for her name and address. The message should be between one and two minutes - no more. The goal in step two is to record your leads.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use