"There is only one way to judge effectiveness of a marketing piece, and that is by number of responses you get.” - Heidi Richards - Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your own mailing list of prospects and customers.
You are able to send multiple mailings to those same people from which you have created your own mailing list. The key to multi-step marketing is following up with prospects using an intensive direct mail campaign. How do you develop your multi-step marketing campaign? Follow these four simple steps... click here to read entire article.
Step One
Use some sort of direct response advertising to obtain your "leads." Your ads should have a powerful headline directed at your target audience that causes them to read rest of ad and respond. The purpose of your ad is to arouse reader’s or listener’s curiosity, getting them to call. Always offer them something for free. Your goal in step one is to generate leads.
Step Two Your prospect reads ad and calls - leaving her name and address or she writes to you for more information. Using voice mail almost always generates more leads because people want things quickly and easily. Thank prospect for calling, state a couple of major benefits, and end by asking for her name and address. The message should be between one and two minutes - no more. The goal in step two is to record your leads.