Increase Your Profits Through Customer LoyaltyWritten by Jason Morris
The job of convincing your existing customers to spend higher and more often can be an extremely tough task. There are many ways of achieving customer loyalty. It can be far more profitable to market existing and new products to an established customer base, than to try and attract new buyers. Offering incentives such as: loyalty discounts, increased order discounts, attractive credit terms, bonuses and dedicated account managers are just a few tried and tested methods for maintaining and increasing customer loyalty.Never forget that it costs your business far more to attract new customers, than it does to market to your existing customer base. In fact, research shows that in some cases it can cost up to fifteen times more to attract new customers, than it does to keep existing ones. So it really does pay to look after your existing loyal customers, strive to meet, and even exceed all their needs, however demanding. Remember phrase “the customer is always right”. Offering a cheap product is not only reason loyal customers come back to you again and again. There are other factors such as: service, knowledge and professionalism to be taken into account, as well as price. You have to give your customers as many reasons as possible to stay loyal to your company. Having cheapest price for a given product or service is not always answer some people think it is. In fact many customers may perceive that a cheaper selling price indicates an inferior product or service. Differentiate between your product and that of your competitors as much as possible, and focus on why your service is better than that of your competitors.
| | The Ultimate Printing SolutionWritten by Mart Gil Abareta
At present, most businesses and companies in market find various means to achieve effective marketing and generate tremendous sales and profits. One way is through use of different promotional materials such as flyers, posters, catalogs, brochures, postcards, business cards, and many more. In considering these marketing tools, you are also tasked to find perfect printing solution that can help you achieve your marketing goal.With present demand on different sorts of advertising materials, printing companies have also mushroomed from almost all parts of globe. Say in your area, you can always expect at least one printer to provide you professional printing services whenever you need them. They truly help businesses to choose best printing solution and to print in large amount of printing jobs. After all, printing has certainly lots of purposes to serve. You can find ultimate printing solution for your business through help of representatives from printing companies. You can also do it online where you can get instant printing quotes system and compare prices of various printing services. When you want to economize, consider these online printers among others. Using Internet, you can find inexpensive printing on all your printing needs. As part of their printing services, other printers also provide design services and offer printed products in web.
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