Are your marketing efforts hit and miss? Do you do some marketing every day?Regardless of whether you are marketing your own program or someone else’s program, there are many different ways to market your chosen program or web site. Just a few are safe lists, ezine advertising, classified ads, your own ezine, writing articles, link exchanges, pay per click, posting ads to sites, traffic exchanges, and search engine submissions.
Consistency is a key ingredient to success. The person who does some marketing every day is much more likely to be successful then
person that just occasionally does some marketing. Doing something on an on going basis will keep you focused on your marketing. It should also start producing a steadily increasing flow of traffic to your site.
The Internet is not a place to do half hearted marketing. Half hearted marketing will soon become seldom marketing, which in turn will soon become no marketing. To be successful a person must marketing consistently.
Two many people try some marketing once or twice, and then give up because they saw little or no results. Then they try a different program and start
pattern over.
A successful marketer knows that people seldom buy on
first visit to a site. Often they must see a program six or seven times before they buy. This is why half hearted marketer fails. The successful marketer keeps putting his site before people, which produces brand or name recognition and eventually sales.
There are so many ways available to market that it is hard to keep track and what has been done and what need to be done next. It is easy to become frustrated and confused by so many choices and end up doing nothing.
As an example, lets look at safe lists. There are thousands of safe lists you can join. Most you can join as a pro or for free. With some you can mail every day. With others you can mail every three days, or every five days, or every seven days. Free members can have a different schedule then pro members. Then there are your email boxes to check on a regular basis and clean out. If they get full you can loose your mailing privileges.
A fairly simple way to keep track of your safe list marketing efforts is to create a Microsoft word file to contain your safe list, and other marketing information. If you don’t have word then use Word Perfect or whatever your favorite word processor is. You could also use a spreadsheet or even a HTML page.
When you create
file put it where you can access it fast. I can get to mine from my desktop with just a few clicks on
“My Documents” Folder. The files in My Documents are displayed in alphabetical order, so name your file so that it will appear near or at
top of
list.
In
file put each safe list’s information on a separate line. Enter
login URL,
username, and your password. Also show
mailing schedule. Then show either
last time you mailed or
next time you should mail. You will need to change
date each time you mail. You may also want to write what was
title of
last ad you sent out. Other optional information might be
size of
list and whether you are a free or pro member.