Increase Website Traffic by Giving Them What They Want

Written by Gallianno Cosme

Yes, it is true… to increase website traffic you need links pointing to your site. But not any old links. Sure, many internet marketers still believe that link building, both one way and reciprocal, arerepparttar way to go. I find this to be an outdated method that wastes time that could be otherwise spent implementing other far better ideas.

If link building wererepparttar 127840 most popular way of building quality traffic to a site, why is it that some (if not most) websites find it incredibly difficult to attract these links? I believerepparttar 127841 answer lies inrepparttar 127842 value (or lack thereof) that these sites offerrepparttar 127843 Internet community.

I often read people comparing a website to a shopping mall – and indeed they are right. Shopping malls have masteredrepparttar 127844 skill of creating new and exciting ways of attracting new shoppers - and retaining those customers already frequentingrepparttar 127845 mall.

Ask yourself why most successful shops routinely rearrange their product displays. Why do they design or manufacture new products? Summer time sees swimsuits making their way closer torepparttar 127846 entrance. Fruit salads and lettuce leaves are everywhere to be seen inrepparttar 127847 grocery section.

People are naturally curious creatures and as such get bored very easily. It’s all about satisfyingrepparttar 127848 shopper (user). Giverepparttar 127849 customer what they want, when they want it and they’ll return. Better yet, they’ll recommend your store to their friends, colleagues and loved ones.

But what does fruit and sexy bikinis have to do with your website? You have to find out what your user wants and give it to them.

Would you link to your site?

So, what does generate return traffic to a site? Well, take a closer look at your site and determine whether you’d link to it yourself? Is there anything on your site that you can honestly say is of value?

I’m not talking about product prices or a profile on how you founded your company. I’m talking about something that is useful and convenient to your target market. A utility or tool of sorts. Perhaps a regularly updated dialogue with your visitors. An invaluable resource that teaches people something they don’t already know.

Ideas worth researching

An excellent way to increase website traffic is to ask a “how to” question and write about your solution. If you’ve got a motor-related site, writing an article on “how to sell a car” could be an excellent idea. Inrepparttar 127850 landscaping business? “How to plant a tree?” would make for a good article too. What could you write if you have a conference facility? How about “what to remember when arranging a wedding or business function?”?

Why is SEO so expensive?

Written by Chris Genge

Why is SEO so expensive? By Chris Genge

One ofrepparttar questions our firm often gets asked is, "Why is search engine optimization (SEO) so expensive?" The simple answer -it isn't.

SEO isrepparttar 127839 most cost effective form of advertising with a low cost-per-acquisition (CPA) and high return on investment (ROI). Studies have shown that dollar for dollar, SEO isrepparttar 127840 best form of advertising... online and offline!

SEO is proactive...repparttar 127841 customer is actively looking forrepparttar 127842 products and services you provide. Traditional advertising is passive... you are hoping to spark someone's interest and get them thinking about buying your products and services.

Compared with other forms of advertising, Internet marketing via SEO is very inexpensive. Think about how much your business spends on television, radio, newspaper, magazine, and even yellow pages ads. If you were to break these costs down on a monthly basis, SEO would probably costrepparttar 127843 least and still deliver better results.

To test this, we looked into advertising in a couple of national US magazines as well as newspapers, yellow pages, and radio spots in some major Canadian cities. The following table representsrepparttar 127844 average cost per month for each.

Advertising Medium---- Audience Reach---- Size, Type, Frequency---- *Cost Per Month Bus. Magazines (US)--- United States----- 1/3 column, B/W, 1/mth--- $12000 Radio (CAN)----------- Local------------- 30-second, 60-spots/mth-- $6000 Newspapers (CAN)------ Local------------- bus-card size, B/W, 4/mth-$2000-$2500 Yellow Pages (CAN)---- Local------------- bus-card size, B/W------- $180-$365 SEO------------------- World Wide-------- 10-20 Keywords----------- $249-$499 * Guidelines only as actual costs will vary depending on market conditions, geographical location, and your own preferences.

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