8 simple ideas to increase your website traffic using business cards-on a localized levelIf you've been promoting your online business for a while now, finding it difficult to build your lists and sales due to that barrier of mistrust inherent of
Internet, you will be pleased to know there is an alternative!
It's plain and simple, good old fashioned face-to-face, or localized targeted marketing. There are people in your community right now who want and need what you are selling. I am sure you don't care if your sales and customers come from across
globe, or across
street, right?
Here are 8 ideas for getting customers to your website, from your own neighborhood.
Design Key Points:
1. Make sure your website address is prominent on your cards. If your main goal is to promote your online business, you will want to make a clear action statement, something like "Visit our website, www.oursite.com, for a free report on..."
2. You can even put your autoresponder email address on your cards: "Email info@myautoresponder.com" for a free 3 day e-course..." You should choose one of these-you don't want to clutter your cards with too many requests.
3. Your cards should also be clearly superior to plain inkjet home-printed cards. You want to build trust in your company, that you are a reliable, real, legitimate person in business, ready to serve your customer's needs. Full color cards or raised ink cards on high quality paper, designed by a professional will accomplish this goal.
Now, you have your cards set up, so how do you get them out there?
Getting your cards in front of
locals:
4. Contact your local Internet Service Provider. See if they allow advertising in their billing statements. You can arrange to have your card stuffed into each of their statements. This is a targeted audience of Internet users.