SE Optimization: Increase Web Site Sales with a SEO Proposal

Increase Web Site Sales with a SEO Proposal - Part 1

Written by Herman Drost

You can easily get confused by all repparttar

search engine optimization companies and SEO experts that offer SEO services. It's hard to know who to trust or what should be included in a SEO proposal. I will endeavor to clarify some of these points for you in this article, so that you can make repparttar 127747

best choice when looking for SEO services. I don't profess to be a search engine optimization expert but have attained top rankings for my own site plus some of my web site design clients.

What a SEO proposal should include:

SEO objectives Site Analysis Keyword Research Competitive Analysis SEO Copywriting Creation of Meta Information Site Map Creation Link Popularity Building Web Site Load Time and HTML Validation Downloading and Uploading of Web Pages Browser Search Engine and Directory Submissions Compatibility and Resolution Checking

THE PROCESS

The process will differ for new sites versus established sites. If a new site has been built with SEO in mind, many errors can be avoided. An established web site may already contain SEO or design errors that need to be repaired so it can attract visitors and make sales.

SEO objectives

Increase your search engine presence, rankings, number of visitors and ultimately repparttar 127748 sale of your products.

Site Analysis

An overall analysis is first done on your site, to assess what is needed to best optimize it for repparttar 127749 search engines. Based on this analysis repparttar 127750 proposal is adjusted to include repparttar 127751 necessary work to be done. This may include: design, layout, navigation, colors, background, fonts, images, broken links, meta tags, web copy, html validation, browser and resolution compatibility, loading times, search engine rankings, site statistics and creating error pages.

All of repparttar 127752 factors listed above have some influence in attracting search engine spiders and visitors to your site.

These factors are already taken into consideration (which makes it much easier) if I design your site from scratch.

An established site already indexed by repparttar 127753 search engines will need to be thoroughly analyzed for errors before optimization can begin.

Keyword Research

One of repparttar 127754 basic steps in search engine optimization is keyword research. Here competitive keywords relating to repparttar 127755 site and unique to your domain are found. Keyword research is done to maximize repparttar 127756 impact of search engine optimization. When your site ranks well, more relevant customers come to repparttar 127757 site leading to an increase in conversions and hence income for repparttar 127758 site. The accurate identification and careful selection of these important keywords and key phrases can literally make or break any web site or online business.

Increase Web Site Sales with a SEO Proposal - Part 2

Written by Herman Drost

Part I of this article discussed some of repparttar

points that should be included in a search engine optimization proposal. Visit repparttar 127746

resources section at repparttar 127747

bottom of

page if you wish to get a copy of repparttar 127749

whole article.

Part 2 will discuss repparttar 127750 following topics:

Creation of Meta Information Site Map Creation Link Popularity Building Web Site Load Time and HTML Validation Downloading and Uploading of Web Pages Browser Search Engine and Directory Submissions Compatibility and Resolution Checking

Creation of Meta Information (title, description, keywords)

Meta information is used to provide additional information about HTML documents so that repparttar 127751 search engine crawlers are able to index repparttar 127752 information more accurately.

There are 3 important types of Meta tags as far as search engine optimization is concerned:

Title tag:

The Title tag is not a Meta tag. However title tags play a vital role in your site’s rankings. It is these words or phrase that appear in repparttar 127753 title of your page in repparttar 127754 hyperlink listings on repparttar 127755 search engine results. I include repparttar 127756 most relevant and specific keywords or key phrases in repparttar 127757 title tag that best describe repparttar 127758 contents of repparttar 127759 page.

Meta description tag

This gives a short and concise summary of repparttar 127760 content of your web page. The description appears in repparttar 127761 SEs just below repparttar 127762 title tag. I ensure that repparttar 127763 meta description tag is brief but includes some of your top keywords. The words used must inspire repparttar 127764 visitor to check your site out further. Each page must be customized so all your web pages will not have repparttar 127765 same meta tag descriptions.

Meta keywords tag

Although not as relevant as repparttar 127766 other tags mentioned above, repparttar 127767 Meta keywords tag is still recognized by some SEs. I include a number of meta keywords for you that are relevant to repparttar 127768 content of your web pages.

Site Map Creation

The creation of a site map page enables SE spiders better crawling of your site. It also helps visitors to quickly scan your whole site for relevant information. A link and a short description of that link is created for each page of your site. The site map page is then added to your main navigation menu.

Link Popularity Building

Link Popularity refers to repparttar 127769 number of links pointing to your site, from other sites on repparttar 127770 web. There are other terms used for Link Popularity, such as Link building, In Bound Links, Back Links, etc The Search Engines consider your site important and rank it higher if other sites link to your site. There are two types of links you can establish on repparttar 127771 web. One type is to trade links (Link Exchange), where you give a link from repparttar 127772 links Page on your site to repparttar 127773 partner sites. The second method is to establish only "incoming links" also called ‘one-way links' or ‘non-reciprocal links”. With non-reciprocal links, you do not need to link back to them.

Cont'd on page 2 ==>