Your favorite thing about having a blog may soon be this - they naturally attract search engine traffic.Blogs already have optimized site architecture. Most are set up with a clear navigation, where every page is set up to link back to
other main pages.
They also have
inherent potential to be well-linked.
If you haven’t already submitted to blog directories, you are missing out on some great one-way links. Many of
top directories can be found on Robin Good’s Top 55 list at MasterNewMedia.org.
But before you head over there and start submitting, you should know a little about how to optimize your blog. Then your new listings can help your site get
best keyword placement in
major search engines.
These are my top five tips for lucrative blog search engine optimization.
Lucrative Blog SEO Tip #1: Lucrative Keyword Choices
You have a choice. You can target a general high traffic keyword you have little chance of ranking well for and get barely any traffic.
Or you can shoot for a keyword that gets a moderate level of targeted traffic resulting in more subscribers and sales. I like to call this a “lucrative keyword”.
Whatever you call them, here’s
most important thing: They may not get you
most traffic, but they often bring
most profit.
You may be surprised to learn that there isn’t always a correlation between high traffic and high sales. Many of
most profitable sites in
world get moderate traffic because their lucrative keywords result in a much higher ratio of visitors to buyers.
A recent article in Information Week stated that
highest conversion rates from search engine traffic comes from people who do four word queries.
The great thing about your blog is that it can get so well-indexed that you have
potential to show up for any number of four word phrases that are relevant to your industry.
It isn’t just
four word phrases that get converting traffic - there are two and three word phrases that can bring you traffic and sales.
Targeting your blog discussion to a two or three word phrase that has a high yield of traffic, and yet has little competition, is not a dream of past Internet days. Another recent study revealed that surprisingly high percentages of search engine queries debuted as late as 2004.
As long as there are new developments, new products, services and trends, you’ll never have a shortage of these terms if you learn how to discover them.
Lucrative Blog SEO Tip #2: Keyword Placement
Your blog can be set up to repeat
keywords that you want to target just enough times to establish a theme.
You can take full advantage of this in your post titles, your category names,
pages URL names, or even a combination of Technorati tags and
text of your permanent links that appear after each post.