First impressions are extremely important if you hope to do business on Web. After you refine your ads, and if you make your pitch to a targeted group, you will start to get visitors to your web site. Here is where many would be entrepreneurs drop ball.
Putting up a web site is not a difficult task, but designing a good one is, and if you don't pay attention, it might be working against you. Think about it, web site is not only first impression of you and your business, it is crucial to your success or failure.
People don't waste a whole lot of time when visiting a site. If it isn't professional looking, they may just "click away". While looks are important, you must spend time on developing good copy. Copy written by affiliate programs has been seen over and over, and while it may have been effective at one time, it is so overused that people immediately recognize it for what it is.
In addition to good copy, which of course has no spelling, grammar or punctuation errors, it has to clearly state what you are offering. Many web sites offer a real challenge to try to figure out what they are trying to sell. The offer should be first thing they see. The information must also flow logically, and not leave a lot of questions unanswered.
In addition to complete information on your offer, it must have a call to action, which entices visitor to purchase from you. It must also have an order form, or instructions that are easy to follow. It is also a real plus to let prospect know a little bit about you. Your picture on site can go a long way to help instill confidence.
There is some confusion on value of links. Some advocate that a good web site should be divided into separate sections connected by links. Others feel that a single long web page will score higher in search engine rankings.
There are basically two types of links. One goes to a completely separate web page, and is considered an external link. Another type is referred to as an internal link. These point to different "parts" within same web page. Both have value, however internal links are a little friendlier. If someone clicks on one and next "part" logically flows from previous one, people will be more inclined to read on.