We’ll be examining what makes follow up to prospects/customers so important on our online world today.
Are you familiar with this scenario?
- Joined an affiliate program with good pay-out.
- Send an email to everyone you know and/or send an email to a list of people - Didn’t make any sales
- Change to another affiliate program
Well, I am.
This never ending cycle is what I used to do.
Until I stumble across a training article from Six-Figure Income Marketing Group – “The Fortune is in Follow-Up!” I wake up.
I was clearly informed of this statistics:
The average sale is closed as follows:
* 2% on 1st contact * 3% on 2nd contact * 5% on 3rd contact * 10% on 4th contact * 80% on 5th-12th contact
-- The National Sales Executive Association
I then think: if follow up is so important what information can I give to my prospects?
The answer is easier then I thought it could be...
That is, I can get plenty of informative articles and e-books from affiliate programs that I've joined.
Gathering all articles and e-books I can utilize from all my affiliate program is next step I took in forming my own follow-ups.
What I need now is a good autoresponder that can do work for me 24/7.
Throughout my research I found that a free autoresponder is good for short term follow-ups (approx. 20 emails).
If you want to use a free autoresponder be sure to find one that is third-party ads free! You don't want your competitor's ads showing up and get all customers from you!
I often use free autoresponder for short term training courses when prospects joined under me.
I then use a paid autoresponder to organize a long term email campaign!