One person tells another, who tells another, who tells another and so on. You get idea. Let’s see how to make that an actuality.
You have a great company and you provide highest level of customer service. But as old cliché says: "A happy customer tells a friend, an unhappy customer tells 10 friends." You don’t have to worry about unhappy customer telling 10 friends because you always do a great job and keep your customers happy. But how do you increase number of friends that your happy customers are sending your way?
Plain and simple: You are going to have to reward them.
The reason that happy customers don’t tell many other people about your service is because most customers EXPECT good customer service so companies that provide it aren’t at front of their mind. They have too many other things to worry about on a daily basis.
By starting a Customer Referral Program you will give your best customers a reason to want to tell other people about you. Offering discounts or special incentives to customers who refer another person or company to your business is a win-win situation.
You may have medical licensing boards or other ethics committees for your profession that restrict you from certain types of rewards and rightly so due to conflicts of interest that may arise. But you can always find something that you can do to reward your customers when they refer someone to you.
Here is an example of a Customer Referral Program for a Direct Mail Company and how it works:
“When you refer someone, and that person places an order, you will receive a $25 credit that can be used toward any of said company’s services.