Increase Book Sales: When a Book is No Longer Just a Book for SaleWritten by Catherine Franz
Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun.Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books. Then one day an outrageously light bulb moment appeared. She added an inexpensive skillet with book and shrink-wrapped them. Then she took 150 of them to two stores that she thought wouldn't sell them. Yes, to her surprise, all 150 sold in two days. Dede stumbled on an outrageous idea and it worked out big time. She sold over 100,000 copies in a few months. Where did she sell them? Thought you would never ask. Price Clubs and K-marts. Do you have a book that could be packaged with something else and create outrageous sales for yourself? It's Christmas time and no it isn't too late. But before you dart off to come up with an outrageous idea for your book, continue reading so that you can get all facts. Another cookbook was repackaged with a scarlet ribbon and some imported cinnamon sticks and then sold at department stores in housewares and gift sections. The book couldn't sell at $5.95 but flew off shelves at $10 and went into second printing in 30 days. Would your book sell well in a three-ring shrink-wrapped binder? Why not create and audio or CD version of material. Just read directly from material. You do not have to be fancy. Add "read by author" language to outside in big letters. Or maybe "F-R__E-E Bonus, Limited Time Offer, Free Audio read by author" in big letters.
| | What's Your Marketing Attitude?Written by C.J. Hayden
Summary: Entrepreneurs pay a lot of attention to mechanics of marketing and we often discover that their knowledge of marketing techniques is quite good already. What they might lack is right kind of marketing attitude. Keywords: marketing attitude, marketing, solo-entreprenuer, direct marketing, business marketing, marketing plan, marketing strategy, sales marketing, small business marketing, promotional marketing, marketing idea, marketing concept, marketing promotion, marketing management, marketing tip Words: 646 Article URL: http://www.getclientsnow.com/march2000.htmAuthor's Email: info@getclientsnow.com Author's Website: http://www.getclientsnow.com Author's Name: C.J. Hayden What's Your Marketing Attitude? C.J. Hayden, MCC Entrepreneurs pay a lot of attention to mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is right kind of marketing attitude. Do any of attitudes described below sound familiar? If so, you may be sabotaging your own marketing efforts. Read on for some possible solutions. 1. "I shouldn't have to market." If you are good enough at what you do, you tell yourself, clients should just come to you. Marketing is for products, not professionals. You have years of training and experience in your specialty, why should you have to spend your precious time on marketing? This perception is extremely common among consultants and professionals, although many won't admit it. The fact is that successful marketing is a necessary part of business ownership. If you could get all paying work you wanted without having to market, why wouldn't everyone be self-employed? If you perceive marketing as a dirty business, try thinking of it as diapers you need to change in order to have joys of being a parent. But instead of focusing on what you dislike, tie your marketing chores to your vision of a successful business. Visualize checks arriving in mail when it's time to make a cold call, or picture a signed contract when preparing for a presentation. Post visual reminders (e.g. photos or clippings) at your desk of reasons you became self-employed in first place. Parents don't remember all diapers when they're looking at baby photos.
|
