Incestuous relationship between football and marketing

Written by Arvind kumar

Thousands eyes were fixed. Hearts were beating hard againstrepparttar chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away. Opponent and helping hands were scattered around inrepparttar 148299 D-area hustling and bustling. And whistle went off.

Bekham tookrepparttar 148300 kick. It went high in air, cutting it at a very peculiar angle, 46 eyes onrepparttar 148301 field and thousands offrepparttar 148302 field were fixed onrepparttar 148303 rotating wonder. Ball takes a swirling loop and rest is history.

Some says it wasrepparttar 148304 air, some says it wasrepparttar 148305 ball who didrepparttar 148306 trick. But history has given a name to this loop, “Bend it like Bekham .” Not many loop are famous like this.

Marketing strategists and marketing need to learn a lot from football, game .What wasrepparttar 148307 price of Bekham skill. Priceless! Similarly, Marketing general deliver and perform when emotions and expectation are touching bottom. That definesrepparttar 148308 difference and worth of these super performers from mediocre. They keep their cool , eyes fixed on target regardless of tense situation around . They do unexpected which even their intense opponent do not expect it. Performers known whenrepparttar 148309 iron is red hot.

Football teaches marketerrepparttar 148310 superiority of personnel, A-team playing with 10 player against 11 player will always be one down similar, a sales force superior in number torepparttar 148311 competitor will be for better.

There would always be a fight between quality and quantity. But as marketing Guru AL Rise say that marketing general never draft their strategy based on quality of personal . That is a risky bet and Erratic performance can divestrepparttar 148312 best lay at plan.

Strategy should get success regardless of success of tactics. Similarly match of football should be won regardless of what happens inrepparttar 148313 games at all cost.

Are You Making These Press Release Mistakes?

Written by Michele Pariza Wacek

You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts.

But before you hit that "send" button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catchrepparttar attention of busy journalists and editors -- don't blow it over an easily corrected mistake.

Some of these may seem painfully obvious. Alas, evenrepparttar 148250 obvious gets overlooked from time to time (even from professionals – I know, I've made my share of mistakes) so it's always a wise idea to take a few moments to double check that your release is up to snuff before sending it out intorepparttar 148251 world.

1. Is your release newsworthy? In other words, does it answerrepparttar 148252 question "Will this interest my readers?" Remember, media people are interested in one thing – keeping their readers happy. Make sure your idea is something that will do just that.

2. Isrepparttar 148253 headline compelling? Will it encourage media people to actually readrepparttar 148254 story? Ifrepparttar 148255 headline doesn't interest them, chances are they aren't going to takerepparttar 148256 time to readrepparttar 148257 rest ofrepparttar 148258 release. And you've just missed your opportunity.

3. Isrepparttar 148259 first sentence (the lead) compelling? Likerepparttar 148260 headline, ifrepparttar 148261 first sentence doesn't grab their attention and persuade them to keep reading, chances are your release will be headed to that famous circular file. (Otherwise known asrepparttar 148262 trash can.)

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