Thousands eyes were fixed. Hearts were beating hard against chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away. Opponent and helping hands were scattered around in D-area hustling and bustling. And whistle went off.
Bekham took kick. It went high in air, cutting it at a very peculiar angle, 46 eyes on field and thousands off field were fixed on rotating wonder. Ball takes a swirling loop and rest is history.
Some says it was air, some says it was ball who did trick. But history has given a name to this loop, “Bend it like Bekham .” Not many loop are famous like this.
Marketing strategists and marketing need to learn a lot from football, game .What was price of Bekham skill. Priceless! Similarly, Marketing general deliver and perform when emotions and expectation are touching bottom. That defines difference and worth of these super performers from mediocre. They keep their cool , eyes fixed on target regardless of tense situation around . They do unexpected which even their intense opponent do not expect it. Performers known when iron is red hot.
Football teaches marketer superiority of personnel, A-team playing with 10 player against 11 player will always be one down similar, a sales force superior in number to competitor will be for better.
There would always be a fight between quality and quantity. But as marketing Guru AL Rise say that marketing general never draft their strategy based on quality of personal . That is a risky bet and Erratic performance can divest best lay at plan.
Strategy should get success regardless of success of tactics. Similarly match of football should be won regardless of what happens in games at all cost.