Halifax Electric Membership Corporation, in Enfield North Carolina, wanted to make sure they were meeting needs of its 12,000 customers, who also happen to be its owners. They designed an incentive plan in 1999, with help of HURECO, INC., of Vienna, VA, to focus employees on improving customer satisfaction. During ensuing years, satisfaction ratings have moved up from 8.58 to 9.08 in 2004, a record that others are unlikely to match.

What do employees think of program?

“The major contributor for Halifax EMC is a group of employees who are already connected to members they serve. When survey process began and results and member comments were shared by management, employees took initiative to adjust and implement changes…even sharing suggestions on how to improve between each other and throughout organization. I don’t believe there are many organizations whose employees have a better feel of their customer’s pulse than here at Halifax EMC.” Brady Martin

“The incentive plan has employees taking pride in their work and assisting our fellow employees with their duties to be more efficient as a company. We try to keep outages as short as possible. We go out and beyond to give our new and old members best service possible.” Roger Chappell

“The incentive plan has made us conscious of communication with members and talking with members about what we are doing on their property and just being nice in general.” Danny Pendergrass

In this article we are going to look at thought process you should go thru to choose your domain name.

First of all let's define what a domain name is.

A unique name that represents each computer on Internet. (Some machines do have more than one domain name.) The DNS converts domain name requested by an Internet user into an IP address.

The Domain Name System (DNS) helps users to find their way around Internet. Every computer on Internet has a unique address – just like a telephone number – which is a rather complicated string of numbers. It is called its "IP address" (IP stands for "Internet Protocol").

But it is hard to remember everyone's IP address. The DNS makes it easier by allowing a familiar string of letters (the "domain name") to be used instead of arcane IP address. So instead of typing 64.65.51.245 , you can type www.team-schuman.com. It is a "mnemonic" device that makes addresses easier to remember.

So what makes best internet domain name?

First of all don't pick a name that has nothing to do with your Web site. If you are selling flowers don't pick a name like apples.com. Picking an oddball name makes no sense and it will just confuse your audience.

Don't make your new domain name too long. The longer it is harder it becomes to remember. Can you remember myflowers.com or lookatmyflowerswebsite.com?

Short names are not way to go either. It is to your benefit to try and buy a domain name that has a few keywords that relate to topic of you Web site when possible.

Keyword placement when choosing your domain name is helpful as your site develops a higher placement with search engines. Having name jeffsflowers.com will do better with a search engine than jeffssite.com. With jeffsflowers.com you know I have a flower website where with jeffssite.com you don't know what kind of Web site I have.