Explain in your own words

Familiar phrase? Yes, we have all heard it many times in many different situations. This little phrase is used to convey subtly different meanings depending upon circumstances in which it is used. At school, teacher means "Don’t just copy chunks out of a book; show me you can write an essay". In an examination words mean "Prove that you understand question and know answer". On an insurance claim form it means "Tell us what happened from your point of view". From a Judge it means "Tell truth without embellishment".

What do all these people have in common? They want to hear what you know, what you think about things. They don’t want something you have copied from somebody else, they don’t want regurgitated chunks of something learned by rote, they don’t want to hear somebody else’s words repeated, they don’t want to hear excuses. They want to hear what you have to say. They want honesty.

Honesty is best policy

If you want to write, you must learn to write honestly. By this I do not mean that it is essential for you to always tell unvarnished truth (this article is not about personal development: it is about writing and moral debate has no place here). I mean use your own words, your own style, your own "voice". Do not try to imitate a writer you admire. Imitation is said to be sincerest form of flattery. That may be true enough but most imitations turn out to be poor copies of original item. Make your writing real deal; don’t give people chance to say: "He’s that guy who tries to write like Stephen King". Believe me, they won’t mean it as a compliment; what they are really saying is: "He’s that guy who tries to write like Stephen King but fails and (snigger, snigger) he doesn’t realise it". Being honest has undoubted advantage that it saves you having to remember what lies you told previously. It should also make you feel good and that‘s a bonus.

Are you stumped by lack of response you are getting?

You are positive people want your information, yet no matter how hard you try, you can't seem to tap into flood of demand with your infoproduct.

Happily, there is one simple, quick change you can make to your product that can make a massive difference to your results -- improve your book title.

Your book title is often ONLY advertisement that stands between your bank account and your prospects wallet.

Why is that?

Your book title finds it's way to directories, onto bookshelves (in case of a printed book), website titles, website links, email and forum signatures, business cards, topics of seminars, press releases, joint venture partner proposals and campaigns, interviews, and much, much more....

Here are 3 highly successful techniques for turning your mediocre book titles into sizzling, red-hot, money-making titles...

Book Title Writing SECRET #1: Grab Their Attention

It often happens that book writers have great content, even great sales letters and press releases, but their title is a dismal, limp descriptive bore.

This is not place to "save your best" marketing for press release.

You want your book title to reach out and grab browser's attention instantly by being personal, controversial and knowing exactly what is "front-of-mind" for your market.

Use strong words, action words, and controversy (within reason) to capture your prospect's attention.

Book Title Writing SECRET #2: Tap Into Their Interest

Apart from what you may think, you will not create interest in your readers, what you can do is anticipate and tap into interests that already exist in mind's of your readers.

How do you do this?