Customers are in fact exactly what make your business legal. The only difference between MLM and a pyramid scheme is gathering of customers.

Let me give you several reasons as to why you should start focusing on customers.

First of all, customers can be a quick source of profit for new network marketer. Even though big money may not be in these customers, it’s a known fact in our industry that unless a new distributor makes money in first 90 days they’re statistically very likely to drop out of business.

If your focus is on gathering some customers and bringing in a little bit of money, you will have much more incentive to stay in business and continue working on building and growing your organization.

Most network marketers are told to focus on their warm market when they’re first trying to build their downline. I personally believe this is a mistake. If you went out and bought a fast food franchise restaurant, you wouldn’t ask all your friends and relatives to buy one as well. You would instead ask them to eat at your restaurant; in other words to be your customers.

Many MLM Consultants are actually Network Marketers that say they are consultants. You must understand that consulting is a career and profession that demands many things, but being a Network Marketer does NOT automatically qualify one as an expert. Even if they have had great Success in MLM, that may be due to being in right place at right time, with right people. That happens in Network Marketing often.

Here are 5 things to look for in a good MLM Consultant:

1)A Track record that is available for Inspection.

Any good consultant, no matter industry, will keep their track record available for any kind of inspection by a future client. They have nothing to hide, nor do they want to. The results they have accomplished speak for themselves.

Ask them if they have some clients you could talk to, or get some kind of testimonial. Track records in consulting can mean difference between spending money and getting little, or spending money and getting a lot. Check what they have DONE, not what they said they have done. You will be glad you did.

2)Check for their Credentials.

What kind of solid credentials do they have that would warrant you spending money with them? What kind of education about MLM do they have? What kind of experience do they have in Network Marketing? Do they have right business experience? Have they ever run a business before? What kind of degree do they have if applicable?

Credentials are important in modern day consulting, and not only for you, but also for results you seek from an MLM Consultant. Most consultants have a portfolio they can show you. Ask for it, and study it. You will be glad you did.

3)Look for Professionalism.

Professionalism is a MUST in any field of consulting. Do they come across as a professional? Do they speak as a professional? Do they communicate in a professional manner? How do they handle themselves? How do they handle other people? Do they return phone calls in an efficient manner? Do they keep their phone appointments? Are they prepared for appointment? Do they follow up in a professional manner? Are they pushy, or have your best interests at heart? Do they come across as honest and with integrity?