Ezine is an electronic newsletter that is published through internet. As a home based business owner, it is important for you to have your own ezine.
You might ask 'Why do I need an ezine?'
There are many reasons why you need it. But main reason is that your own ezine can build your credibility as industry expert. Your customer and subscriber will think highly of you. So, when they trust you, it is easier to sell them almost anything.
The next question is 'How do I publish an ezine?'
Let's go through step by step:
Step 1:Determine your main content This is most important step. Normally, you main content depends on your business category. For example, if you sell health supplement, you might want to choose your ezine main content as health tips and if you sell shoes, your ezine might be about shoe care or foot care. You get idea right? Make this your first priority before continuing to next step.
Step 2:Determine your ezine layout Most ezines have three parts:
1.Header - This is where you put your Ezine's title
2.Body - This is where you put main content
3.Footer - This where you put your copyright, disclaimer and unsubscribe information.
The choice is yours. You can have two parts or just Body part. But if you have all three parts, your ezine will look more professional.
Take note that 'unsubscribe information' is very important. Your subscriber needs to know how to unsubscribe or 'opt-out' from your mailling list. By doing this, you can avoid them accusing of spamming.
Step 3:Get your main content To get your main content you can either write your own article or get article wrote by other person.