Improving Your Bottom Line With Page Generation Software

Written by Vic Damone


Like most of us you have heard thatrepparttar key to generating revenue from your website is tied to keywords and content—lots and lots of content! So every day you invest hours or perhaps even hard cash inrepparttar 135613 form of outsourcing to increaserepparttar 135614 content on your site. Search Engine Optimization is allrepparttar 135615 rage these days but there is only one thing you really need to remember—the bottom line!

Remember why you wanted to start a website inrepparttar 135616 first place? Profits!

This is business, not a popularity contest. One must calculaterepparttar 135617 amount of hours or money put into a website andrepparttar 135618 resulting profits. No matter how much time or money you invest, there will always come a point of diminishing returns. Whereas a hundred hours of investment might well yield you a monthly profit of $1200, two hundred hours poured into that same website may only bring you $1500! You just went from making $12/hour down to $7.50 and if this were a corporationrepparttar 135619 shareholders would be screaming for your head. If profits remain your ultimate goal then there really is only one way to go—lots of websites!

Multiple Income Streams using Niche Markets

Written by Fred Farah


by Fred Farah Copyright 2004

Multiple income streams, do you findrepparttar term confusing? Don't, it's really quite simple.

Inrepparttar 135566 world of Niche Markets in Internet Marketing, multiple income streams simply means having more than one source of income. This is achieved by making money from more than just one online business.

Each different web site would generally be a different business. They could relate to each other, but not necessarily. You could have businesses that have nothing to do with each other. Both methods are quite successful.

Let's look at different scenarios. How to market unrelated products? Inrepparttar 135567 offline world, we are quite accustomed to seeing a little bit of just about everything sold in department stores, from razor blades to baby clothes to fashion dresses to living room furniture to washers and dryers, and so on.

Is this how it's done inrepparttar 135568 online world? Absolutely, but it is notrepparttar 135569 only method. Mega Internet stores have evolved in such a way that to compete, you must be huge, and have tons of money to financerepparttar 135570 operation, includingrepparttar 135571 cost ofrepparttar 135572 ever-changing web site. The competition and horrendous costs leave no room forrepparttar 135573 little guy, so he has to find another way to do business.

Enterrepparttar 135574 newcomer, looking for a way to make a living onrepparttar 135575 Internet. Seeing he can't compete selling a large mix of hard goods and soft goods, he can decide on a "niche" product to market. A niche product simply means specializing in one key product, or just a few related products.

This concept applies to both hard goods (items that must be shipped), as well as to downloadable information products.

This opens up a whole new world of possibilities, and it means a whole different way of conducting business. Specialization is often achieved using mini-sites that sell only one product. The mini web site might have from one to five pages, but usually just a single page.

Your information product that you want to sell needs a web site, hosted by a web hosting provider that provides you their service at a reasonable cost. Let's assume you started selling your product, and after a few months it is bringing in some income. It might amount to $1,000 up to $3,000 per year.

That's not too bad, and is worth keeping, but certainly not enough to make a living with. This is whererepparttar 135576 concept of multiple income streams comes in. Duringrepparttar 135577 months that your business is building, you could be looking for other ideas. You find one that excites you, and more importantly you dorepparttar 135578 research and discover a good potential for attracting customers. So you go ahead with a second web site.

You have now achieved multiple income streams! Over time you have other great ideas. Actually, you are now up to four web sites with different ideas. Two of them are related information products, andrepparttar 135579 other two are hard goods.

All four are successful. Each one separately does not make enough to live on, butrepparttar 135580 combined four bring you in respectable dollars.

But how are we controlling our costs? This is important to do, seeing we haverepparttar 135581 cost of some advertising as well asrepparttar 135582 web site costs. We found it necessary to build a customer list for each different product, and periodical emails are sent to your list. All these costs can become quite extensive, almost prohibitive.

Cont'd on page 2 ==>
 
ImproveHomeLife.com © 2005
Terms of Use