Improve Your Sales Copy in Four Easy Steps

Written by Collin Almeida

It's no secret that you only have a few seconds to grabrepparttar interest of potential customers and try to persuade them to stay on your site. Nor is it a secret that bells and whistles are notrepparttar 127336 answer.

So how do you gain and keeprepparttar 127337 attention of your visitors? With killer copy!

Words arerepparttar 127338 most powerful tool you have to do business onrepparttar 127339 Internet. Withoutrepparttar 127340 right words, you could be losing thousands of dollars in profits.

The best way to write effective sales copy is to put yourself inrepparttar 127341 place ofrepparttar 127342 person who is reading it. Ask yourself all repparttar 127343 questions your potential customer is likely to want to ask, and then answer them for him.

Here are four easy steps to help you reassure your customers by answering those unasked questions: Step 1. "What's in it for me?"

Paint a picture Your customers don't care much about your background, how long you've been in business or how special you think you are. So repparttar 127344 first thing you must do is promoterepparttar 127345 major benefits, for them, of using your product. But don't just listrepparttar 127346 benefits - paint a picture so your readers can visualise themselves enjoying these benefits. Don't write: "Save time and money with Acme widgets," but "Free! Four hours a week to read a book, walk alongrepparttar 127347 beach and follow your dream when you use Acme widgets -repparttar 127348 quickest Widget onrepparttar 127349 market today."

Another 15 ways to kick your sales into high gear

Written by Terry Telford

Inrepparttar last article, we reviewed 15 ways to kick your sales into high gear. This article covers another 15 FREE and almost FREE techniques to dorepparttar 127335 same. Use all 30 effective techniques and watch your sales skyrocket!

16. Offer a discounted product. Discounted products attract tons of traffic. Take one of your best selling products and slashrepparttar 127336 price as low as you can and still make a small profit. Your smaller profit will be offset with a larger volume of sales. Even if you don't make a lot of money on this one off promotion, you introduce more people to your products and services and can contact them later to make more profitable sales.

17. Give your product away! Although it sounds crazy at first, it makes a lot of sense. The best example of this technique is used inrepparttar 127337 software industry. Adobe Acrobat Reader, Win Zip, and Group Mail all give away a free version of their software. After you have usedrepparttar 127338 product and have a good feel forrepparttar 127339 'inner workings,' you probably want to upgrade to a more deluxe version. Your upgrade is whererepparttar 127340 company makes money.

18. Re-mail. Send your list a second chance offer by re-mailing them. Statistics show that your same offer that you mail today, will achieve approximately 70% of its original success onrepparttar 127341 second mailing. Remember, it takes an average of seven impressions before your prospects actually make a purchase.

19. Numbers and bullets. Make a list of features and benefits and list this in your sales literature. It is much quicker for a prospect to scan a list that is numbered or listed with bullet points, than it is to read a paragraph of text.

20. Promotion warning. Give your customers an advanced warning about upcoming promotions. This creates a demand for your promotion even before it is released. You also create a feeling of goodwill from your customers because you have shown them that they are important.

21. Ask for referrals. The best type of advertising is word of mouth. Place a referral form on your site where customers can give you their friend's names and email addresses. In return, you will give your customer a special bonus and send an email to their friends on their behalf. The email you send must include a very special offer and refer torepparttar 127342 customer that gave you repparttar 127343 contact.

22. Rename things. Give standard items a new name and prospects will respond. If you ask a prospect to subscribe to your online magazine, or digital magazine, your subscriber rate will increase faster than referring to your publication as an ezine.

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