What is keyword density?

This is ratio of a keyword or keyphrase to total words (depth) on a page. It is one of most critical aspects of search engine optimization. To improve search engine ranking, your keyword density must not be too high or too low.

Try to aim for a keyword density of 1% to 7%. To achieve 1% you would need to insert your keyword or keyword phrase once for every hundred words. If you only used your keyword once in one thousand words, this would result in diluting your keyword density.

Don't try to stuff all your keywords together, separated by commas. Search engines may see this as spam, penalizing your rankings.

How to improve your search engine ranking

The best way to achieve good rankings, is to research appropriate keywords or keyword phrases related to your web copy before you even begin building your site.

If your site is already built and it's on Internet, you may want to consider reviewing keywords and make necessary changes to your meta tags and web copy. It makes no sense to have a site that is not targeted to right audience and expect high search engine rankings.

If your site has a lot of graphics or flash and is short on content, you should consider redesigning it. Search engines love content rich pages, so use images and flash sparingly.

1. Use Wordtracker (http://www.wordtracker.com) or overture suggestion tool (http://inventory.overture.com/d/searchinventory/suggestion), to research your keywords. These tools will show you how many times a particular keyword was searched for each month. It's no point including keywords in your web pages that nobody searches on.

Good News! You can learn exact tactics I used to catapult my website from an Alexa ranking of 2,485,236 to 167,826 (as at January 2003) - in less than 3 months! Follow these tactics and you will be blasting your website url everywhere, especially on other high traffic sites that matter. Commonly known as 'linking', this method can be a powerful traffic tool if utilised correctly. Turbocharge your website traffic easily using SMART linking strategies you will discover below. Check out these 5 killer linking tactics you can use immediately for maximum impact! = Make Use Of The Search Engines = A neat reciprocal linking technique I use to increase my own website's search engine ranking. With this, you can effectively 'piggy back' on your competitors' ranking and traffic! Just go to major search engines like http://www.google.com and type in your own website's main keywords. With results, contact top 50 or so ranked websites asking for reciprocal links.

Most of them will be willing to exchange links with you as it also improve their own ranking and traffic.

The beauty of this technique - you get to 'plant' your own website url on your competitors' websites! And remember, these are established, highly-ranked competitors.

Having your link on websites of your competitors can massively improve your link popularity and bring targeted traffic to you. What a way to improve your website's search engine rankings fast!

Using above strategy, I managed to rank my website http://www.marketing-make-money.com higher on Google for super competitive keyword "Make Money".

Ranking # 58 out of 6,910,000 websites for "Make Money", I expect to better this result soon! (as at 8 January 2003)

The above tactic works. But note that other aspects of search engine optimization must be taken into consideration. This includes having good meta tags and content, for instance.

= Make Use Of Articles =

This amazing viral tactic produces powerful results.

Write regular articles or tips and submit them to article listing directories. Get them published in other ezines. Get them posted on other websites. Get them everywhere!

Your articles always contain your website url in their 'resource box'. So with them listed on high traffic directories, they can help you ranked better in search engines too.

Similarly, thousands of ezine publishers hungry for content may select your articles for publication in their ezines, or posting on their own sites. Your articles can spread virally this way, through your single action of posting to directories!

For example, have a look at my recent article, posted on just such a listing directory -

http://www.makingprofit.com/mp/arts/data/20030105052800.shtml

To really fly with this technique, writing enticing, good quality articles is a must. To get guaranteed free traffic from this area, Check out Jim Edwards' fool-proof guide at http:/ wt.amazingresult.com