Improve Marketing Results with Closed Loop MarketingWritten by Scott Winterton
As a business owner or manager, it's highly likely that you're thirsting for a better way to keep a closer eye on prospects that arrive at your website via your online marketing initiatives. Better yet, a demonstrable majority of Internet marketers are looking for ways to extend and optimize their relationships with prospective clients past initial impression presented by user's visit to their company's website.Bearing testimony to that fact, multi-billion dollar Customer Relationship Management (CRM) software industry continues to grow in spite of an estimated 65 to 80 percent of companies' sentiments that their investments haven't delivered on their promised potential (DM Review Magazine, June 2004). Why is this case? Because most businesses either do not have a business analytics program in place, or they do not have sufficient resources to determine how their data will be used for business advantage. Surprisingly, though, businesses can enjoy primary benefits offered by a well-rounded CRM strategy without related investment in high-end customer relationship management systems. All it takes is some careful planning, initial technical development and a commitment to cause of Closed Loop Marketing. With Closed Loop Marketing, companies combine their marketing communication media with automatic data-gathering and analysis techniques to develop highly targeted campaigns based on customer behavior. Given proper planning and pre-launch development, this approach to customer relationship management is both inexpensive and highly effective. How it works Let us assume for a moment that company XYZ chooses to adopt a search engine marketing campaign using pay-per-click advertising. Typically marketer will develop a series of campaigns, ads and keywords geared toward company's products and services. This form of advertising has proven effective because it is directive advertising, meaning that user has already expressed at least nominal interest in company's offerings through keywords user entered into search engine.
| | 10 Killer Ways To Multiply Your SalesWritten by Frank Bauer
"10 Killer Ways To Multiply Your Sales" by Frank Bauer Would you like to multiply your web site sales? Or course you would, who wouldn't? :) Then take a close look at following 10 killer ways to multiply your sales... 1. When you make a sale, always follow-up with customer. First you should follow-up with a "thank you" email. Then, a few days later, you can follow-up up and as them if they are satisfied with their purchase or if they have any questions. After a certain time, you should follow-up and ask them for their feedback, good or bad and possibly for a testimonial. All your follow-up messages can include a small advertisement for other products you sell. If you use a fn automated system to do this, it will not even take a minute of your time to do all follow-ups. 2. You could upsell to your customers. When they're at your order page, tell them about a few extra related products you have for sale. They could just add it to their original order. Or you can upsell your visitors from a standard version to a professional version of your product or service. 3. Tell your customers if they refer four customers to your web site, they will receive a full rebate of their purchase price. This will turn one sale into four sales. This can be easily done placing a refer-a-friend form on your order "thank you" page. 4. When you sell a product, give your customers option of joining an affiliate program so they can make commissions selling your product. This will multiply sale you just made. For example... do that in one of your follow-up messages mentioned in first point above. 5. Sell reprint/reproduction rights to your products. You could include an ad on or with product for other products you sell. You could make sales for reproduction rights and sales on back end product. You could also product licenses in bulk at a discounted rate to resellers. Then they can sell it at retail price and keep to profit. 6. You could cross promote your product with other businesses' products in a package deal. You can include an ad or flyer for other products you sell and have other businesses
|
