Improve Email Deliverability: 15 Tips for Successful Email Marketing

Written by Alan Sharpe

Delivering email newsletters and sales messages to opt-in subscribers and customers is getting more exasperating—and more expensive—byrepparttar day.

Delivery rates for email have gone throughrepparttar 147674 virtual floor. According to MarketingSherpa, one out of every six people who asked to be on your mailing list won't receive your email newsletter or marketing message because a spam filter blocks it by mistake.

Why you’re just not getting through to them As you probably know,repparttar 147675 challenge you are facing is primarily spam filters, electronic and human. And no wonder. Consider these sobering numbers:

  • 10 out of 12 messages reviewed are considered spam (
  • average users receive 42 unwanted sales pitches a day (Jupiter Research)
  • 70% of all email messages will be spam by 2007 (Radicati Group)

Your emails fail to reach your subscribers for three basic reasons. Eitherrepparttar 147676 email is blocked byrepparttar 147677 subscriber’s ISP or enterprise firewall (in which case it never gets delivered),repparttar 147678 email is blocked byrepparttar 147679 subscriber’s spam filter (in which case it gets delivered but is never seen) orrepparttar 147680 email is deleted by an irritable subscriber with an overzealous delete-key-finger who does not recognize your “From:” address or mistakes your email subject line for something unwelcome.

But take heart. There are some tactics you can employ today to increase your email deliverability scores and reach your newsletter subscribers and customers withrepparttar 147681 email messages they have asked you to wing their way.

1. Hire someone to monitor your mail Your most expensive option is to retainrepparttar 147682 services of a third-party vendor to monitor your email deliverability. For a fee,,,, and other companies will seed your mailing list seeded with hundreds of email addresses from a variety of domains. When your email arrives, these firms recordrepparttar 147683 time, countrepparttar 147684 number of emails that escapedrepparttar 147685 spam filters, and generate a report that shows deliverability scores for each ISP. These reports help you notice which ISPs are blocking your messages or only allowing a few to get through before blockingrepparttar 147686 rest. You can takerepparttar 147687 steps needed to improve deliverability.

2. Test your email messages for spam before sending The above companies and a host of smaller software firms let you run your email message by a spam filter before sending. They search for “free,” “buy now” and other words that trigger spam filters. That way, you can see if your message is likely to be flagged as spam somewhere enroute, and tweak where needed to improve your score before hitting Send. Tryrepparttar 147688 free service at

3. Make sure your ISP is not on a blacklist Spammers may have abusedrepparttar 147689 servers ofrepparttar 147690 autoresponder or listserver service that you use. As a result,repparttar 147691 major ISPs may have blacklisted or blocked emails from these servers. To discover if you are blacklisted, findrepparttar 147692 IP address ofrepparttar 147693 email server and do a spam database lookup at www. or

4. Slow down your email send rate Some ISPs set a threshold for how many emails you can send during one session. If you exceed this threshold, their software flags you as a spammer and blocksrepparttar 147694 remainder of your messages. One way around this wall is to send your messages in small bursts, say 200 at a time, with a pause of a few minutes between bursts. The other solution is to host your list on a reputable listserver. The more popular ones include Constant Contact, AWeber, Topica, and GotMarketing Campaigner.

Direct Mail Formats: How to Choose the Right One

Written by Alan Sharpe

Which pullsrepparttar best response, a postcard, a self-mailer or a letter? The answer, you’ll be irritated to know, is clear. It depends.

The success of your mailing depends on who you mail to (your list), what you promise (your offer), when you mail (your timing), and what you mail (your format and creative). Here are a few questions to ask yourself to decide which format is likelyrepparttar 147198 best one to use for your next mailing.

Letter Does your sales message need to come from one person by name? Does it need to be addressed to a person by name? Is privacy or confidentiality a concern? Then a sales letter inside an envelope isrepparttar 147199 way to go.

Postcard Is your sales message short and simple, and designed to motivate your prospect to visit your website to hear your full pitch (and place an order)? A postcard is a good option.

Self-mailer Do you need to illustrate your sales message while keeping printing and mailing costs down? Then try a self-mailer (a document that mails without an envelope, such as an 8 ½ x 11 sheet of card stock, folded once on itself and sealed with a tab).

Classic direct mail package Do you have things to say that do not really fit in a letter (technical specifications, for example)? Is your sales message longer than 600 words? Does your prospect need to mail back a check or order form? Then a classic direct mail package is your best choice, consisting of a mailing envelope, letter, brochure, business reply card or order form, and business reply envelope.

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