Do You Believe?

You must have passion for product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing prospect a favor. The tone of your site should reflect this in content.

To effectively convert prospects, every entry page of your site must tell visitors:

1. What you offer,

2. How they will benefit, and

3. Demand they take action.

Entry Pages

Many sites have conversion problems related to entry pages. Most people automatically envision home page as sole entry path to site. Sweat, blood and tears are spent making home page just write. Conversely, a fraction of same effort is applied to internal pages. This is a fundamental mistake.

First, many link text brokerage sites sell links from a network of websites that may or may not have

relevance to your own website. The problem here is one would be trading value for quantity. If a link

is of no interest to visitors of these network of sites then traffic from these sites will be very low.

The only value of link would be to boost page rank. But whether these links will boost page rank is debateable at best. Many SEO experts believe that a link that is not relevant to page from which link is on is penalized by Google.