Improve Conversion Rates – Effective ContentWritten by Halstatt Pires
Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with tone of your contentDo You Believe? You must have passion for product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing prospect a favor. The tone of your site should reflect this in content. To effectively convert prospects, every entry page of your site must tell visitors: 1. What you offer, 2. How they will benefit, and 3. Demand they take action. Entry Pages Many sites have conversion problems related to entry pages. Most people automatically envision home page as sole entry path to site. Sweat, blood and tears are spent making home page just write. Conversely, a fraction of same effort is applied to internal pages. This is a fundamental mistake. If server statistics are checked, you may be surprised to find significant amounts of traffic entering your site through internal pages of your site. Yes, a large percentage of visitors are entering site without seeing home page. If your “hook” is only on home page, your conversions will suffer. Make sure you have a concise summary of your service and benefits on every entry page to site and conversions will improve.
| | Buying Links for Free Traffic-Is it Worth the Price?Written by Leah J Bradshaw
The debate rages on forums all over internet-should one buy text links to improve traffic? Here we'll dicuss some of aspcets of buying links.First, many link text brokerage sites sell links from a network of websites that may or may not have relevance to your own website. The problem here is one would be trading value for quantity. If a link is of no interest to visitors of these network of sites then traffic from these sites will be very low. The only value of link would be to boost page rank. But whether these links will boost page rank is debateable at best. Many SEO experts believe that a link that is not relevant to page from which link is on is penalized by Google. Still there are those who question this reasoning simply because Google bombing still works, as does blogspam. The topic is very debateable. Many claim that google can't differentiate between a link that is paid for and one that is not. Logically this is correct, but Google can spider contents of a page, and if links on that page are of no relevance to rest of content spider knows.
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