Improve Conversion Rates – Load Times

Written by Halstatt Pires

Your site is getting traffic, but conversion rates are horrible. Everything seems to be working, so what’s wrong? Your site may simply be to slow.

Load Times – Are You Driving A Ferrari or Moped?

Give some thought torepparttar sites you have visited ofrepparttar 142479 past few weeks. Were you willing to wait 20 seconds for a site to load or did you hitrepparttar 142480 back button? Why would visitors to your site behave any differently? They won’t.

Webmasters, designers and site owners universally accessrepparttar 142481 web through high-speed connections. Because of this, it is easy to forget roughly 45% of surfers use dial-up connections. While your site may appear to load quickly on your high-speed connection, have you tried loading it on a 56k connection? The results can be shocking.

Sites that appear to load quickly on a high-speed connection can take forever on 56k. It is not unheard of to find a “fast site” actually takes 30, 50 or 80 seconds to load on a 56k. Sometimes,repparttar 142482 load time is so slowrepparttar 142483 browser will actually “time out” and fail to show anything. If your site has this problem, 45% ofrepparttar 142484 hits are worthless. Worse, those frustrated surfers are unlikely to try to access your site inrepparttar 142485 future even if you fixrepparttar 142486 speed problems.

How fast should a page load on a 56k connection? As fast as possible, but no slower then 25 seconds. If you can get 56k load times below 10 seconds, you can turn a negative into a competitive advantage. Surfers come back to fast sites.

Determining Load Times

The best way to determinerepparttar 142487 load time for your site is to actually use a 56k connection. While this solution isn’t particularly technical, it will let you see exactly what your prospects are seeing when they visitrepparttar 142488 site. You will be able to see what loads quickly and what appears slowly. This should let you isolate particular elements in need of optimizing.

Improve Conversion Rates – Effective Content

Written by Halstatt Pires

Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems withrepparttar tone of your content

Do You Believe?

You must have passion forrepparttar 142478 product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doingrepparttar 142479 prospect a favor. The tone of your site should reflect this inrepparttar 142480 content.

To effectively convert prospects, every entry page of your site must tell visitors:

1. What you offer,

2. How they will benefit, and

3. Demand they take action.

Entry Pages

Many sites have conversion problems related to entry pages. Most people automatically envisionrepparttar 142481 home page asrepparttar 142482 sole entry path torepparttar 142483 site. Sweat, blood and tears are spent makingrepparttar 142484 home page just write. Conversely, a fraction ofrepparttar 142485 same effort is applied to internal pages. This is a fundamental mistake.

If server statistics are checked, you may be surprised to find significant amounts of traffic entering your site through internal pages of your site. Yes, a large percentage of visitors are enteringrepparttar 142486 site without seeingrepparttar 142487 home page. If your “hook” is only onrepparttar 142488 home page, your conversions will suffer. Make sure you have a concise summary of your service andrepparttar 142489 benefits on every entry page torepparttar 142490 site and conversions will improve.

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