Your site is fast and getting traffic, but conversion rates are disappointing. You may have problems with tone of your content
Do You Believe?
You must have passion for product or service you are providing. If you don’t believe in it, why should visitors to your site? A lack of belief will result in weak content and poor conversion rates. If you are selling quality, you are doing prospect a favor. The tone of your site should reflect this in content.
To effectively convert prospects, every entry page of your site must tell visitors:
1. What you offer,
2. How they will benefit, and
3. Demand they take action.
Many sites have conversion problems related to entry pages. Most people automatically envision home page as sole entry path to site. Sweat, blood and tears are spent making home page just write. Conversely, a fraction of same effort is applied to internal pages. This is a fundamental mistake.
If server statistics are checked, you may be surprised to find significant amounts of traffic entering your site through internal pages of your site. Yes, a large percentage of visitors are entering site without seeing home page. If your “hook” is only on home page, your conversions will suffer. Make sure you have a concise summary of your service and benefits on every entry page to site and conversions will improve.