I have been around
internet for quite sometime — offering outsourced services and software products. I see a lot of internet marketing techniques on how to get more traffic and attract more paying customers, but only one technique seemed to work for me considering my tight budget.So what is this technique?
This technique is called free content article marketing or free-reprint article marketing. It is basically writing an article with topics covering your products/services. The main idea of this is to keep your article ratio at 70% quality and useful information/tips to 30% advertisement. The 30% advertisement refers to your bylines or resource box at end of each article.
Your bylines or “about author” content is key to article marketing. This is part where you can make yourself as an expert in your field, part where you can ask readers to visit your site and part where you can mention what you offer and do.
I already wrote an article, what now?
Is your article optimized?
Optimizing your article is always first thing to remember. There are lots of ways to optimize an article, but let me share to you mine.
Before writing an article think of a keyword, be sure to include that keyword in your title. Make those search engines love your article by first optimizing your title.
Do not quote your title! Search engines will not like it, for example, “Five Ways to Effectively Market your Product”. Get rid of quotes!
If possible put keyword first in your title, for example, European Cruise – You Deserve Only Best.
When your title is ready, try to spread your keyword several times all over your article. Try to keep a decent keyword density and do not try to spam search engines.
Do not sacrifice your credibility for optimization. Some authors are fond of inserting dots between words that are considered as spam. Just like word “free”. If you are trying to sell a product or service make yourself credible and your articles professional.
