Importance of Using ALT Text and Heading Tags

Written by Rob Wiley

If you have a website that you want ranked with higher rankings, there are several things you can do on your own to increase rankings. One thing you can do is double checkrepparttar usage of alt text and heading tags on your sight. I've noticed by not having heading tags and leavingrepparttar 118032 ALT text blank, search engines like Google will rank you with a lower score. This has happened to some of my pages, so I am speaking from experience. Recently I did a revamp on some ofrepparttar 118033 pages on my site and noticed that my page ranking had dropped. I couldn't figure it out until finally I caught a clue, and compared my old pages withrepparttar 118034 new ones. The major difference withrepparttar 118035 pages I compared wasrepparttar 118036 new page did not have heading tags, and my alt text was not relevant torepparttar 118037 page. Those two little factors dropped my page rank by up to two points, incredible! You must be very very careful when updating your pages so this problem does not happen to you.

Below are some tips and ideas based on what Google looks for with its robots to help when you upgrade and or optimize your web pages.

First off, where does Google pull text from your page that is considered relevant? I have read from others and noticed that Google gets it's text from a combination of places such as:

1. Keyword phrase found in body text 2. META description tag 3. ALT text found onrepparttar 118038 page, most particularlyrepparttar 118039 first Alt text. 4. Heading tags, once again most particularlyrepparttar 118040 first Heading tag. 5. Additional heading tags onrepparttar 118041 page. 6. Additional body text found onrepparttar 118042 page. 7. Additional ALT text onrepparttar 118043 page. 8. Navigation bars 9. General body text 10. Copyright information (usually towards bottom of page).

Site Personalization With PHP

Written by Robert Plank

Your HTML files can work as PHP scripts.

Take any HTML file you have and rename it to a PHP extension. (So for example, if your HTML file is named sales.html, rename it to sales.php).

Put sales.php on your web server and run it in your browser. You getrepparttar exact same result as you did withrepparttar 118031 HTML page. Now, forrepparttar 118032 good part.

Say you wanted to personalize one of your sales pages. Let's call that sales.php. Now, if you had a newsletter or wanted to give this "personalized link" to someone, your visitor's name could be added on-the-fly to your sales page.

Your link should look something like this:

Let's try it out: utorials/1/example.php?f=Myfirstname

Click that link and your name should be nearrepparttar 118033 top ofrepparttar 118034 page.)

In this example, represents your domain name and sales.php your HTML file turned PHP script. This would berepparttar 118035 link you could give Big Bird when you ask him to visit your sales page.

Now, edit sales.php and find where you want Big Bird's name to appear. The first and last names are given torepparttar 118036 script separately so you could have anything from "Hi Big Bird!" to "Dear Mr. Bird..." For simplicity let's just stick with showing bothrepparttar 118037 first and last names for now.

Insert this anywhere into your "script":

Now try that sample link I gave you earlier on that sales page of yours. You should seerepparttar 118038 phrase "Big Bird" anywhere on your page.

Remember that you can stick this in anywhere onrepparttar 118039 page. So for example if you wanted it to say "Dear Big Bird," you would just do this (withrepparttar 118040 comma atrepparttar 118041 end):

Dear ,

If you wanted to show onlyrepparttar 118042 first name, use instead. The same applies torepparttar 118043 last name.

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