Imagine PR Like This Helping You

As kids say, how cool is this?

You’re a business, non-profit or association manager and, finally, you decide to do something positive about behaviors of those important outside audiences of yours – behaviors that MOST affect your operation.

What you’re doing, of course, is creating very external stakeholder behaviors that will help achieve your managerial objectives. Best part is, you’ll actually pull it off when you persuade those key outside folks to your way of thinking, then move them to take actions that help your department, division or subsidiary reach its goal.

What it comes down to is this. Your public relations effort must involve more than news releases, special events and brochures if you really want to get your money’s worth. The right PR really CAN alter individual perception and lead to changed behaviors that help you succeed.

Here’s a public relations blueprint that functions like your own PR Global Positioning System: people act on their own perception of facts before them, which leads to predictable behaviors about which something can be done. When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired- action very people whose behaviors affect your organization most, public relations mission is accomplished.

There’s no end to kinds of results that can flow from that fundamental premise. For example, prospects starting to work with you as well as customers making repeat purchases; improved relations with government agencies and legislative bodies; capital givers or specifying sources making inquiries. And even stronger relationships with educational, labor, financial and healthcare communities.

And don’t rule out such results as enhanced activist group relations, and expanded feedback channels; rebounds in showroom visits; community service and sponsorship opportunities; new proposals for strategic alliances and joint ventures; membership applications on rise, and almost certainly, new thoughtleader and special event contacts.

Because your most important outside audiences really must come to regard your services, operations or products in a positive way, every member of your PR support team A variety of results can flow from this managerial approach to public relations. It can generate follow-on activity like customers making repeat purchases; stronger relationships with educational, labor, financial and healthcare communities; improved relations with government agencies and legislative bodies; prospects starting to work with you, and even capital givers or specifying sources looking your way.

You can even see results such as community service and sponsorship opportunities; new proposals for strategic alliances and joint ventures; enhanced activist group relations, and expanded feedback channels; rebounds in showroom visits; and membership applications on rise, not to mention new thoughtleader and special event contacts.