With Pay Per Click Search Engines becoming increasingly popular with advertisers you need to develop different strategies to get most out of your money.

The best way to get more bang for your buck is to bid on keywords that aren't as popular and come at a cheaper price.

The key is to find as many of these keywords as you can. Submit 500-1000 of them to ensure more traffic at a cheaper price.

You can use following when searching for these keywords:

Wordtracker http://www.wordtracker.com