When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards--you create more profit, spend a lot less time promoting and marketing, and get to be known as leader in your field.

1. Get a Low-Cost Web Site

If you don't have a Web site yet, put it at top of your goal list. You don't need a lot of Web pages. You need a home page with benefit-driven links to your product sales letter. From your sales letter, you need a link to a secure place to order such as ClickBank.com or PayPal.com. That's only three sections of possibly 10 pages. Most Web people would charge about $600 for this service. (Be sure to write your home page and sales pages first before you contact a Web master)

2. Enhance your Online and Brand Presence

To discover your own "brand" brainstorm with friends and associates. Answer these questions:

-Why is my product or service right choice? -Why am I preferred expert over my competition? -What is unique about my product or service?

Think what you can offer that's different and better than your competiton.If you said, "I'm one who can help you make your book dream a reality--faster, cheaper, and easier." that would set you off from your competitors.

To these top benefits, add features.

-Design each part of your book to sell more copies before you write a single chapter with essential "Seven Hot-Selling Points."

-Write each chapter fast, more focused, clear, compelling, and with less edits with "Fast-Forward Technique."

3. Enhance product awareness.

When your targeted visitors come to you site to see your free articles and tips, they will become aware of products you offer, because at end of each article will be a link straight to your products sales message and order page.

They may not buy first time, second or even third time, but if you keep your site updated with new information every few weeks and mark your site that you have done so, your visitors will keep coming. Up to fifty percent will buy.

4. Boost your leads fast.

In brief, you simply "bid" on key phrases you want. Your bid indicates how much you're willing to pay for a click on your link - in other words, every time someone clicks your link, you pay 10 cents or whatever you bid on that particular search term. The highest bidder gets placed at top of search results, second highest bidder gets next listing, and so on. It's a quick way to get exactly search terms you want.

Obviously you want to maximize effectiveness of your pay-per-click campaign since you're paying for traffic! Here are a few tips to get you started:

__1. Know Your Website's Conversion Rate.

What percentage of unique visitors to your website actually make a purchase? For instance, a website that makes 1 sale for every 100 visitors has a conversion rate of 1%.

Although quality of visitors you get from a pay-per- click search engine may be higher or lower than what you normally get through other marketing means, knowing your CR will give you a "baseline" to help determine how high you're willing to bid.

For example, let's say your conversion rate is 1%. Based on this, you need 100 clicks on your link to make 1 sale. That's $10 if your bid is 10 cents/click. Figure out whether or not your profit margin is sufficiently high enough to justify cost. If so, are you willing to go spend even more to get your link displayed higher in search results and possibly generate more clicks and sales? Will additional sales justify extra cost?

__2. Target RIGHT Key Phrases.

The goal is to drive traffic and sales to your website. Choosing right key phrases is therefore critical: if you choose a search term that no one uses, you won't get any traffic. If you choose wrong key phrase you may end up with visitors who aren't really interested in your products and services. Use Overture's Search Term Suggestion Tool to help you research appropriate key phrases for your business: http://inventory.overture.com/d/searchinventory/suggestion/

__3. Qualify Visitor Before He Clicks On Your Link.

You pay every time someone clicks your link, so make sure he's a qualified visitor! Make good use of your title and description to encourage visitors who are specifically looking for a product or service like yours, while discouraging people who are "just curious".

For instance, you may sell professional website templates -- but some people are only interested in fr^e templates they can use for personal websites or small projects. These are people you *don't* want to attract.

__4. Spend Time Writing Good Titles and Descriptions.