If you’re looking for a quick search engine fix then you can stop looking now!Written by Edward Hasting-Evans - Apple Marketing
Because there isn't one. Now this may sound a little glib and I suppose it is, however, since you're reading this then it did everything it's supposed to. And that's to interest you enough to start reading article.
Now back to point. Almost every week there's a new article or theory that gets passed around internet with next miracle cure for your poor search engine results. And you shouldn't believe any of them.
Think about it, is there one single change you can make to your product or service that will suddenly triple or even quadruple your revenue? The answer is no, and reason is that your potential clients are more sophisticated than that. And same of course goes for search engines.
To get page one rankings within major search engines for types of terms users actually search for is not cheap or easy. It is going to take an awful lot of time, money and effort. And this is main point, most businesses will never see an adequate return.
Think about it. Most businesses would benefit from a massive advertising campaign in relevant magazines with an integrated web, direct mail and sales campaign. However, it’s just not practical even though you would get results. The web is no different.
Search Engine Optimization Firm Dominates Ontario Hospitality MarketingWritten by Mark Coles
“The current trend for resort reservations is that 80% of bookings come either directly or indirectly from internet” says Mark Coles, a partner in First Page SEO - a Canadian company specializing in internet marketing. “The interesting thing is that over 80% of that internet traffic can be attributed to search” says Coles. For web sites to really excel they need their natural or organic placement to get them onto first or second page. Only about 20% of hospitality based internet traffic comes from collateral print material where users can see web URL. That means bulk of hits on any given web site come from keyword searches.
With so much competition on World Wide Web it takes more than luck to ensure sites end up on first page rather than fifty pages back.
First Page SEO has a solid track record of optimizing and placing sites. Currently they dominate Ontario resort search engine placement on Google. By example if you keyword search “Ontario resort” about 7.5 million sites compete for that phrase. Eleven of twenty listings on first two pages are clients of First Page SEO. In fact, if you type in “Ontario search engine optimization” you will find First Page SEO in #1 position ahead of 1.5 million other sites. Do same search on MSN and you will find them in #1 position again, and up near top on Yahoo as well!
“Its no accident that we are placement leader in hospitality internet marketing in Ontario” says Coles. “We start out by ensuring web site has genetics to become a top site and then we use a combination of SEO techniques accompanied by good, old fashioned marketing to improve base product.” First Page SEO avoids black hat techniques like stealth software, false directories, cloaking, etc. and focuses on theme, solid content and link strategies that support products and services being marketed. “Our Top 50 link program is a top seller” says Coles, “It uses DMOZ style one way back links from directories with a Page Rank of 6 or higher. Every listing has unique anchor text and directories are turned on very slowing to avoid sand boxing.