Copywriting: If You Respect Them, They Will Buy--Closing the Sale

If You Respect Them, They Will Buy--Closing the Sale

Written by Jian Wang

We've all had repparttar

unfortunate experience of being convinced by a pushy salesperson to buy something we weren't sure we wanted. You may have really wanted repparttar 108192

product, but after being pushed into buying it, you don't want it anymore. You either return it or you never patronize repparttar 108193

store again.

Since you resent repparttar 108194 experience, don't recreate it for others when you are trying to sell. If you didn't appreciate being pressured and disrespected, no one else will either. When trying to close a sale, you must always respect repparttar 108195 opinions and thoughts of repparttar 108196 buyer. If all you care about is your payoff, then you will drive customers away. They will be afraid to buy from you, thinking that you will always try and convince them to buy things they don't want.

Here are some helpful tips to help you close a sale with class:

1. Be kind and considerate: Don't try to fool repparttar 108197 customer. You will get a lot further if you're really trying to help them, instead of just helping yourself.

2. Give them a direct request: You can let them know what you want them to do. Don't be afraid to ask for repparttar 108198 order or sale. The customer will know you are being honest if you tell them what you really want them to do.

What is Advertising - and What Does it Mean on the Internet?

Written by Bret RIdgway

Today’s Quick Tip answers repparttar

question “What is advertising?”

“Advertising is salesmanship. The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.”

- Claude Hopkins, one of repparttar 108191 early masters of advertising and author of My Life in Advertising and Scientific Advertising.

This #1 issue of Copywriting Classics Quick Tips focuses on repparttar 108192 late, great Claude Hopkins and how you can apply his decades old marketing wisdom to your online efforts today.

Jay Abraham, renowned as 'America’s Number One Marketing Wizard' said this about Hopkins. “Claude Hopkins is repparttar 108193 master of them all. His influence has easily added over $6 million to my personal Income…and still counting.”

So, what else did Claude have to say about advertising in addition to repparttar 108194 quote above? Hopkins said “Advertising is not for general effect. It is not to keep your name before repparttar 108195 people. It is not primarily to aid your other salesmen. Treat it as a salesman. Force it to justify itself.

Compare it with other salesmen. Figure its cost and result. Accept no excuses which good salesmen do not make. Then you will not go far wrong.”

So how many of us do a good job of this in repparttar 108196 online world?

Obviously repparttar 108197 only way you can know if your advertising is profitable is to be able to accurately track its results.

How many of us have thrown money at repparttar 108198 concept of branding - of keeping our name before repparttar 108199 people? Just hoping we'd get some results. I know I’ve been guilty of it in repparttar 108200 past.

So when you’re getting ready to place that banner ad, or pay for some online or offline directory listing, or bid on that keyword at Overture.com, how are you going to track repparttar 108201 cost and result?

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