If You Lost 70% of Your New Customers, Would You Notice?

Written by Lynella Grant

Copyright 2005 Offrepparttar Page

Buyers Donít Rely onrepparttar 146472 Yellow Pages Likerepparttar 146473 Used to

Customersí buying behavior has changed - for good. If your business depends on most categories inrepparttar 146474 Yellow Pages to attract new customers, youíve probably seen a decline. Traditionally, people headed torepparttar 146475 Yellow Page directory precisely when they were ready to buy. Theyíd checkrepparttar 146476 listings to find their options, or "let their finders dorepparttar 146477 walking." Now theyíve got more choices.

New research by The Kelsey Group in March, 2005 found that 70% of US households now userepparttar 146478 Internet as an information source when shopping locally for products and services. These buyers arenít going torepparttar 146479 Internet for online purchases, nor to find distant providers. They intend to spend their money in their own community.

The Kelsey Group also found that interviewed individuals feltrepparttar 146480 search engines were a "better source of purchasing information than Yellow Pages, newspapers and magazines." The trend is being driven entirely by Internet users. Related data from other sources show that consumers who search online for purchases spend more than those usingrepparttar 146481 printed directory.

Demoterepparttar 146482 Yellow Page Ad to a Smaller Portion of Your Budget

The Yellow Page industry is a Fifteen Billion Dollar industry inrepparttar 146483 US. While there are more choices of printed Yellow Page directories than ever,repparttar 146484 buying habits ofrepparttar 146485 public have moved away from using them. Computer-savvy buyers knowrepparttar 146486 easiest way to findrepparttar 146487 information they want is through search engines (and since May they can do searches onrepparttar 146488 run, on their cell phones). But many small or local businesses arenít even listed.

The Kelsey Groupís data is consistent with other statistics showing thatrepparttar 146489 Internet has overtakenrepparttar 146490 newspaper for cars and real estate (major purchases). And itís becomingrepparttar 146491 "go-to" place for information. A study by imedia Connection found itís "second only to spouses for finding referrals."

To stay competitive, small and mid-sized businesses will be compelled to make sure theyíre included in search engine data bases. While itís not necessary to have a website, it helps to be listed on someoneís (like a local portal or professional group). Enterprises that canít be found by online searchers risk losing sales to businesses they find instead.

Why Publishing MP3 Can Cost You A Fortune

Written by Louis Allport

This was news to me. It might be news to you too:

MP3 is NOT free to use if you're an online publisher. BUT - let me be clear - there are some opt-outs. It appears you don't have to pay any license fees if:

It's for personal use or non commercial reasons (not generating income). OR - if your company revenue is below $100,000 a year.

Now, these rules might change of course. Make sure to check these yourself and ensure you're up to date by visiting mp3licensing.com for full details.

However, when there's alternatives I don't see why anyone publishing audio online would want to or should publish in MP3 format.

So what'srepparttar best alternative? Well - it's all about OGG.

Okay, a slightly strange name. Here arerepparttar 146226 facts:

OGG is just as high quality as MP3.

OGG is just as quick to download as MP3.

OGG is open source - this means no fees due, ever (for full details on OGG visit vorbis.com).

The only current downside of OGG is that it isn't as widely supported by audio players as MP3.

BUT - I'm convinced this will change. As more and more online publishers say "No!" to paying hefty and unnecessary licensing fees, more and more audio will be published online in OGG format, meaning more and more audio players will support OGG.

So if you're currently publishing audio online in MP3 format, what does this mean for you?

Well, my advice is to convert your audio from MP3 format to OGG format, without delay.

Now I'll admit it can be a little bit time consuming, but once it's done, it's done. And would you rather make a little effort to convert your audio, or pay licensing fees year after year?

So how do you convert MP3 to OGG? Easy - use an audio converter. You'll find a ton of high quality free ones by searching download.com and also sourceforge.net. My personal favorite is WinLAME (awful name, great software) from winlame.sourceforge.net.

So use WinLAME to convert your MP3 to OGG. Pay attention to keepingrepparttar 146227 MP3 and OGG files aroundrepparttar 146228 same size (I've actually found OGG files to be slightly smaller). And then comparerepparttar 146229 audio quality. I'll be surprised if you can find any difference between them.

Now this conversion process might take a while. For about six hours of audio it took my computer at least a couple of hours of processing time. But I just leftrepparttar 146230 computer to it and came back when it was done. You can even leave this process running overnight if you have a lot of audio to convert.

Now here's an extra snippet you need to pay attention to:

Some OGG audio has "Tags". Tags are extra information insiderepparttar 146231 audio file which often includesrepparttar 146232 name ofrepparttar 146233 song for example.

At this time (this will probably change) some audio players have trouble playing OGG with "Tag" information in them. So takerepparttar 146234 tag information out. It's easy and doesn't affectrepparttar 146235 audio in any way - here's how you do it:

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