If You Don’t Like The Weather…Just Wait Ten Minutes

Written by Kirk Bannerman

This old saying which addressesrepparttar variability ofrepparttar 117218 weather in Montana is also applicable torepparttar 117219 market dynamics for an online business. If there is one thing that is certain aboutrepparttar 117220 future of online marketing, it is that it will continue to change.

A generation in Internet marketing seems to last 12 months or less and therefore it is very important for online marketers to reassess their marketing plan frequently. It wasn’t too long ago that popups and banner ads were allrepparttar 117221 rage and now they’re about as welcome as a telemarketer or a lawyer.

In earlier times, just getting traffic to your website could spell success. That just is notrepparttar 117222 case today. Inrepparttar 117223 current environment, Internet marketers have many tasks before them including increasing traffic, maximizing traffic quality, and improving conversion ratios. Much simpler said than done, butrepparttar 117224 key element is to understand that we are dealing with a dynamic marketing landscape where change is almost a continuous process. A successful Internet marketing campaign will always be a work in progress.

A dynamic internet marketing campaign will be a continuous process of monitoring & analyzing, followed by tweaking & experimenting, followed by measuringrepparttar 117225 impact (more monitoring & analyzing) ofrepparttar 117226 changes made.

The first step in analyzing your marketing campaign is pinpointing precisely whererepparttar 117227 prospects are coming from. Whether it's search engines, email, or from other sources. All of this data can be found in your server logs and there are some very good traffic analysis tools (many of them free) that will provide you withrepparttar 117228 information without requiring you to become technically proficient at deciphering raw server logs.

Are you sending out your business cards to prospective customers?...by Sonia Colon

Written by Sonia Colon

Are you sending out your business cards to prospective customers? c)Copyright 2003 S.Colon

Are you sending out your business cards to prospective customers?

© 2003 S.Colon

Prospective customers are anyone from your next door neighbor to your dentist. Sending and or leaving your business cards to and atrepparttar following people/places is essential in gettingrepparttar 117217 word out "offline" about your business:

*Doctor's Office

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