If You Build It They Will Come Does Not Apply

Written by Tina Boyd

"If you build it they will come" does not apply to websites, so a web developers services shouldn't stop with design. Your website is useless if no one comes to visit it. Your developer should be able to advise you onrepparttar different methods that you can use to market your website, and to help implement those tactics that would work best for your site. Not every site can be listed inrepparttar 148975 top 10 listings. Some may need to look at Pay Per Click marketing, or purchase listing space from directory sites.

Your developer must examine your goals and marketing budget, and then research your internet competition to help you determinerepparttar 148976 best course of action for your website. They should be willing to educate you aboutrepparttar 148977 different marketing methods available, assisting you in choosingrepparttar 148978 website marketing methods that are appropriate for your business.

What is “Search Engine Optimization?”

There are sneaky ways to achieve a high search engine ranking, but internet marketing doesn't use tricks or lies to make it happen. When a search engine catches a site using deceptive practices they blackballrepparttar 148979 site, which means there is little to no hope ofrepparttar 148980 site ever achieving a high ranking.

Ethical Search Engine Optimization Internet Marketing is an intense process consisting of research to determinerepparttar 148981 best keywords for your site, laying outrepparttar 148982 site in a manner that search engines prefer, adding special hidden tags that search engines look for, researching reciprocal linking, all while maintaining a high quality appearance forrepparttar 148983 "human" viewers of your site.

The upside of Search Engine Optimization is that you pay for it once, as opposed to PPC. This is provided search engines don't change their rules. With a consistent, long term marketing plan you can, inrepparttar 148984 right situation, shoot torepparttar 148985 top.

Search Engine Optimization- The truth behind the myths

Written by Englesos on the Web

Obscured by a dense and clinging aura of marketing “hype”,repparttar essentially simple process of search engine optimization is one ofrepparttar 148670 least understood and most exploited facets ofrepparttar 148671 internet. Any webmaster's inbox is flooded daily with spam mailings offering "The secrets of being number ONE!" – All of which are pretty muchrepparttar 148672 same except forrepparttar 148673 billing addresses, and most of which should be filtered unread straight torepparttar 148674 Recycle Bin. Over time it has been painted as an increasingly complex discipline torepparttar 148675 point where we speak of SEO "Gurus" and every mailing usesrepparttar 148676 words like "secrets" and "mysteries" to describe a basically simple process.

The Plan The first two features to mention are so obvious that far too few people consider them inrepparttar 148677 light of Search Engine Optimization. The name (URL) and thenrepparttar 148678 website itself.

1. Sorry, who? Whilst “Richard Olmshaw Computer Systems” may be a good name for your shop, it is not a good URL. We want simple & memorable. If people remember you and your site then you do not have to expose them torepparttar 148679 competition my making them perform searches for you. (I'm a viral marketing fan when it comes to URLs)

richardolmshawcomputersystems.com is doubtless available – but unless you knowrepparttar 148680 company are you likely to remember it? rocs.com – Initials are easier but Resource One Computer Systems, Inc. in Dublin has beaten us to it. olmshaw.com is available - butrepparttar 148681 name alone does not suggest computing nor is it unduly memorable except to Mrs. Olmshaw. A compromise then (as most names are) olmcom.com is available – so let’s go for that. With allrepparttar 148682 endings now available, you may wonder why we keep hammeringrepparttar 148683 venerable “.com”. Chiefly it is because it is still number one inrepparttar 148684 minds ofrepparttar 148685 public – they expect web addresses to end in “com” so why disappoint them?

2. Great site – What’s it for? The next biggest issue ofrepparttar 148686 site is…the site itself. This is not as obvious a statement as you might think. Webmasters enjoyrepparttar 148687 intricacies of design - and so fancy rollovers, complex Flash animations, 3D animations, java menus and effects all appeal to them greatly. This can get to be a problem. For me, you can drawrepparttar 148688 line between a good webmaster and a bad webmaster is when selling his/her abilities with these technologies has becomerepparttar 148689 goal ofrepparttar 148690 site - rather thanrepparttar 148691 apparently simpler selling ofrepparttar 148692 product forrepparttar 148693 company that is payingrepparttar 148694 bills.

For me,repparttar 148695 key test isrepparttar 148696 “3 L’s” – Loadable, Legible, and Logical. If any one ofrepparttar 148697 three is not answered, it’s a lost case whatever way you look at it. Slow loading Flash extravaganzas with no “skip intro” button will drive away anyone not equipped with a cable modem or with infinite patience. Plus they may well not run at all on corporate systems behind a comprehensive firewall or onrepparttar 148698 still popular NT4.

Rememberrepparttar 148699 search engines cannot follow Flash menu systems in order to explore your site inrepparttar 148700 search for content. (L1 failure) Other navigation systems with shopping lists of buttons or links – fancy or otherwise – bewilder and perplex. No one will hang around for you to make their head or their eyes hurt. (L2 failure) Atrepparttar 148701 same time going where you want to be on a site must not require a clairvoyant or a printed map. (L3 failure) This is where I would suggest you begin to findrepparttar 148702 difference between “design” and just “building a site”. I always considerrepparttar 148703 “multiple visits” factor too. Perhaps a putative fourth “L” should be “Liveable” as in can you live withrepparttar 148704 site on a day to day working basis. This is because what is amazingly clever and really coolrepparttar 148705 first time is “a major nuisance whilst you wait for that dumb-assed animation withrepparttar 148706 headache music to finish” byrepparttar 148707 tenth. Just keeprepparttar 148708 Flash & Java non mission-critical and skippable. If they serve no specific function within your site other than “looking good” consider ripping them out all together even if your webmaster does get sulky when you tell them.

3. Keywords and Metatags. Search engines decide on their own how they rank one site above another. Different features are awarded varying degrees of attention based onrepparttar 148709 search engines automated “opinion” of what constitutes a “good “site. This isrepparttar 148710 search engine’s “algorithm”. So, on one engine your keywords will be read together with your text and a combination ofrepparttar 148711 two used to findrepparttar 148712 search phrases that will pinpoint your site amongrepparttar 148713 masses. Further – what works for Inktomi may well count against you for Yahoo so a compromise is required in how you preparerepparttar 148714 page. And atrepparttar 148715 moment no-one really knows what Google wants anyway plus they seem to be changing their algorithm on a weekly basis. The specifics of these systems are kept very strictly secret to prevent people (like us) from manipulatingrepparttar 148716 search engines for their own ends – but these features are known to be important everywhere.

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