If You Build It, They Will Come...

Written by Adrian Kennelly


...No they won't. Onrepparttar web, building a web site is not enough. If there are no links torepparttar 123220 site anywhere, no-one is going to visit it. The site won't even be listed in any ofrepparttar 123221 search engines without some incoming links. To get traffic, you will need to do some promotion.

Web Directories The basic part of any promotion campaign, web directories, whist they may not generate much inrepparttar 123222 way of traffic, will help in your site's search engine ranking. A good list of free, non-reciprocal, search engine friendly directories can be found at http://info.vilesilencer.com.

Pay Per Click Advertising This is advertising such as PPC Search Engines, like Yahoo!'s Overture, and contextual advertising, like Google's AdWords. Be warned, it is very easy to go through a substantial amount of money for no reward using these services if you are not careful. AdWords (amongst others) lets you pick a maximum budget a day, but, although $5 may not sound like much, $5/day is $150+ per month. Better make sure your keywords are correctly identified, and, in preference, not highly competed on, and that your sales copy is good enough before doing this.

Quality Traffic, not Just Traffic It's what everyone is after, more traffic to their website. Traffic is easy to obtain, though. Autosurfers, manual hit exchanges and purchased traffic will all send visitors to your website. However, this traffic is just visitors, many of whom will just burn up your bandwidth for no reward. Unless you are receiving decent money for pay per impression advertising, such as banners and popups, this traffic can be totally valueless.

Repeat Traffic Unless you only require visitors to visit your site once, because you are selling a one-off product, and your sales copy is fantastic enough that they are hooked to buy onrepparttar 123223 first visit (and if you are regulary doing this, write an ebook explaining how and sell it), you will want visitors to return. If there is nothing of value at your site, visitors may come once, but they won't come back of their own accord. Typically, it is estimated that a prospective customer will be exposed seven times to a product etc. before buying.

How to Pick an SEO Firm

Written by By Michael Murray


If you're looking for an SEO firm, we recommend that you weigh 10 factors that can save you trouble downrepparttar road.

1. Check out their experience. You shouldn't have to try hard to find samples of their clients or their SEO performance on individual websites. How competitive are their search terms that are ranking well on Google? Arerepparttar 105722 search terms that are ranking well difficult terms to position--one, two and three word phrases, or are they easy terms to position because no one else is using them at all--six, seven and eight word terms?

2. Ask for testimonial letters. Insist on letterheads fromrepparttar 105723 clients that feature real names, not Fred from Cleveland or J.T. from New York. Call these references and ask them questions aboutrepparttar 105724 SEO performance ofrepparttar 105725 company you are considering.

3. Ask them to document their process. What policies and procedures do they follow? Are they consistent? Do they stay away from unethical procedures that could put your site in jeopardy withrepparttar 105726 search engines?

4. Get staff credentials. Find out who is doingrepparttar 105727 work. You really need a team of people - no one person can be proficient in every area of server administration, programming, marketing, writing, link building and more. Get to knowrepparttar 105728 team a bit.

5. Be suspicious of money back guarantees. Unless it's super-clear, you have to wonder aboutrepparttar 105729 details ofrepparttar 105730 guarantee. If a firm offers one, including Top 10 placement, ask them to elaborate. Which key words are included? Just one Top 10? Do they plan to achieve Top 10 rankings among natural results or pay-per-click? Arerepparttar 105731 Top 10 listings associated with your web site or a supplemental web siterepparttar 105732 SEO firm controls?

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