If I had Hammer, I Would Build in New Kent County VirginiaWritten by Elaine VonCannon
New Kent County Virginia is a rural area filled with flavors of American South. It is quiet enough for peaceful relaxation, and still situated less than 45 minutes from Richmond and Williamsburg. Those who want to retire, relocate, or purchase a second home in New Kent County Virginia may read my companion article http://www.voncannonrealestate.com/Retirement_and_Leisurely_Living_Historic_New_Kent_County_Virginia.php. The following relays information about timeliness of investing in New Kent County. Smart Growth in New Kent County A recent trend towards ‘smart growth’ in New Kent County will alter some of landscape, but not overall tone and demeanor of this picturesque county. Professionals and retirees from Richmond want to live in New Kent County because they are tired of overpopulated city and suburban areas, but still need to commute there for business or family obligations. New Kent County is also turning into a bedroom community for Williamsburg, located just one half hour away. Invest in New Kent County at Bottom Tier New Kent County is sandwiched between two Virginia Counties: Henrico County –north of Richmond, and James City County – South of New Kent County and encompassing Williamsburg. Both counties are 80% built out and approaching capacity in coming years. When a homebuyer purchases property or a residence in Henrico or James City County, he or she is accruing equity. But buyer is still at top tier of ladder in pricing. When purchasing in New Kent County, buyer is at bottom tier as far as price range is concerned. To make a smart investment in property, where equity will have a larger chance to grow, purchase property in New Kent County at beginning of growth spurt. Brickshire Golf Community and Farms of New Kent are largest upscale developments in New Kent County. Brickshire Golf Community When Bluegreen Corporation, a New York Stock Exchange Company, first approached New Kent County to build a premiere golfing community there with a Curtis Strange Signature Golf Course, there were quite a few skeptics. The general feeling was that nobody would want to live in New Kent County, or build there. Now Bluegreen Corporation is laughing all way to bank. Approximately 1,000 homes will be built in Brickshire Golf Community. The lots are completely sold out and only re-sells are available. For more information on lots or listings at Brickshire Golf Community, visit: http://www.voncannonrealestate.com/brickshireGolfCommunity.php.
| | Analyzing Customers in Your Business PlanWritten by Dave Lavinsky
The Customer Analysis section of business plan assesses customer segments that company serves. In it, company must 1) identify its target customers, 2) convey needs of these customers, and 3) show how its products and services satisfy these needs.The first step of Customer Analysis is to define exactly which customers company is serving. This requires specificity. It is not adequate to say company is targeting small businesses, for example, because there are several million of these types of customers. Rather, plan must identify precisely customers it is serving, such as small businesses with 10 to 50 employees based in large metropolitan cities on West Coast. Once plan has clearly identified and defined company’s target customers, it is necessary to explain demographics of these customers. Questions to be answered include: 1) how many potential customers fit given definition? is this customer base growing or decreasing? 2) what is average revenues/income of these customers? and 3) where are these customers geographically based? After explaining customer demographics, plan must detail needs of these customers. Conveying customer needs could take form of past actions (X% have purchased a similar product in past), future projections (when interviewed, X% said that they would purchase product/service Y) and/or implications (because X% use a product/service which our product/service enhances/replaces, then X% need our product/service).
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