Identify your Target Market by Tracking and Exploiting Profitable Search Engine Keyword Phrases.

Written by Jhonny Papas

There's a very lucrative "marketing formula" to targeting prospects onrepparttar Internet with "laser-beam"-like precision. Unlike savvy marketers, most Internet businesses focus on generic "single-word" keywords, other than keyword phrases (constituted by 2 or more words).

If you're not using a keyword tracking software to correlate your customers withrepparttar 128329 search engine keywords that motivated them to visit your web site, read your sales letter and submit an order, you're missing bits of very critical information.

One known method to track your referrals via search engines is by using a cgi/php script. All you need is to place a snippet of HTML, JavaScript or SSI code onto your web pages to track referrals and keywords. You also need to place a tracking code torepparttar 128330 "Thank You" page to trackrepparttar 128331 sale and identifyrepparttar 128332 customer.

Most Internet customers use two or more keywords to find products / services onrepparttar 128333 Internet. Critical data can be extracted from keywords that your customers used to visit your web site...

How to make Best Use of Keywords to Improve your Sales Letters and Boost ROI...

Let's assume that you already have a database of customers and in a database-field (let's name it field "K"),repparttar 128334 keywords (or keyword phrases) they used to order your product.

Now printrepparttar 128335 "K" field and start studyingrepparttar 128336 keywords. Evaluate your web site and discernrepparttar 128337 strong points of your sales letter. You can make appropriate adjustments in your sales copy by reinforcingrepparttar 128338 conceivable value of your product and usingrepparttar 128339 "K" field as a compass.

You'll also discover that prospective customers use a variation of keyword combinations. Once you discover your most profitable keywords that customers use via search engines to visit and order your goods, your promotions will start reaping more fruit.

Another technique you can use based on keyword metrics, isrepparttar 128340 addition of "alluring incentives" that compel prospects to take action now! It's almost like reading your prospects' mind! Can you seerepparttar 128341 power behind this methodology?

That'srepparttar 128342 focal "golden concept" to usingrepparttar 128343 Internet as an "Ultimate Sales Genie".

Hint: Some forceful marketers use Search Engine Keyword Tracking, to produce even more compelling infomercials on TV as well.

A Crucial Internet Keyword-Research Tool to Discover what your Prospective Customers are using Now, to Buy Products onrepparttar 128344 Internet...

Google has a flaw? Didn’t think it was possible.

Written by John Romano

First off, Google is king. Yahoo buying Inktomi and Overture puts them back on top for now, but Google is clearlyrepparttar Yahoo ofrepparttar 128328 00’s. However, we do have a few particular beefs withrepparttar 128329 mighty and mostly benevolent Google.

Google has a problem with one of their ad products, AdWords. AdWords isrepparttar 128330 revolutionary keyword buying tool that lets small, and now big, businesses buy keyword terms that show up in ads alongside Google’s organic search results. Studying and utilizingrepparttar 128331 Google system has reaped some interesting facts and a few flaws. Here are a few things we learned.

A.A technique for gettingrepparttar 128332 most traffic and clicks (Sorry, not going to reveal that, as this isn’t a hack’em and rob’em article.) Oh, and: WARNING - NO KEYWORD CLICKS WERE HARMED OR STOLEN inrepparttar 128333 writing or researching of this article. B.How to find amazingly robust and cost effective search terms (Again sorry, that technique separates a mediocre ad buy from a great one and everybody who finds good words should keep them as close torepparttar 128334 vest as possible.) C.A glitch in Google’s system that can unfairly penalize top performing search terms. That’srepparttar 128335 focus of this piece.

Picture this: Johnny T-Shirt Co. spends time doing keyword research for terms suitable for marketing their business. JTCo is diligent and finds a few ripe terms that larger competitors missed, like let’s say “Gold T-shirts”. JTCo then sets up an AdWords campaign on Google with a budget at $175.00 a day with a cost per click of $0.25. The ad goes live. Customers see and click on JTCo’s ads at a 1.8% click rate. Pretty good. Business goes along for a few months, Google makes some nice money and JTCo grabs customers ahead ofrepparttar 128336 competition. Now here isrepparttar 128337 glitch.

Google expects all ads withinrepparttar 128338 AdWords system to garner 5 clicks per 1,000 impressions. Fair enough. JTCo’s ad forrepparttar 128339 term “Gold T-Shirts” is rolling along at a 1.8% click rate (18 clicks per 1,000) so not a problem. But, if JTCo fails to get 5 clicks per 1,000 ad views just once, Google’s default programming will triggerrepparttar 128340 disabling ofrepparttar 128341 word and give JTCo no clear way of making a case for reinstatingrepparttar 128342 word. It’s akin to a father being wonderful to his children then being late for dinner by ten minutes once andrepparttar 128343 community ostracizes him as a neglectful father - FOREVER. We studied a real world company,, which had paid Google $1,092 over a month long period for a specific word. The word had received a large number of clicks and hundreds of thousands of impressions, yet whenrepparttar 128344 term missedrepparttar 128345 five click threshold just once, late on a typical Thursday night,repparttar 128346 term was shut down.

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