If you're not using a keyword tracking software to correlate your customers with search engine keywords that motivated them to visit your web site, read your sales letter and submit an order, you're missing bits of very critical information.

One known method to track your referrals via search engines is by using a cgi/php script. All you need is to place a snippet of HTML, JavaScript or SSI code onto your web pages to track referrals and keywords. You also need to place a tracking code to "Thank You" page to track sale and identify customer.

Most Internet customers use two or more keywords to find products / services on Internet. Critical data can be extracted from keywords that your customers used to visit your web site...

How to make Best Use of Keywords to Improve your Sales Letters and Boost ROI...

Let's assume that you already have a database of customers and in a database-field (let's name it field "K"), keywords (or keyword phrases) they used to order your product.

Now print "K" field and start studying keywords. Evaluate your web site and discern strong points of your sales letter. You can make appropriate adjustments in your sales copy by reinforcing conceivable value of your product and using "K" field as a compass.

You'll also discover that prospective customers use a variation of keyword combinations. Once you discover your most profitable keywords that customers use via search engines to visit and order your goods, your promotions will start reaping more fruit.

Another technique you can use based on keyword metrics, is addition of "alluring incentives" that compel prospects to take action now! It's almost like reading your prospects' mind! Can you see power behind this methodology?

That's focal "golden concept" to using Internet as an "Ultimate Sales Genie".

Hint: Some forceful marketers use Search Engine Keyword Tracking, to produce even more compelling infomercials on TV as well.

Google has a problem with one of their ad products, AdWords. AdWords is revolutionary keyword buying tool that lets small, and now big, businesses buy keyword terms that show up in ads alongside Google’s organic search results. Studying and utilizing Google system has reaped some interesting facts and a few flaws. Here are a few things we learned.

A.A technique for getting most traffic and clicks (Sorry, not going to reveal that, as this isn’t a hack’em and rob’em article.) Oh, and: WARNING - NO KEYWORD CLICKS WERE HARMED OR STOLEN in writing or researching of this article. B.How to find amazingly robust and cost effective search terms (Again sorry, that technique separates a mediocre ad buy from a great one and everybody who finds good words should keep them as close to vest as possible.) C.A glitch in Google’s system that can unfairly penalize top performing search terms. That’s focus of this piece.

Picture this: Johnny T-Shirt Co. spends time doing keyword research for terms suitable for marketing their business. JTCo is diligent and finds a few ripe terms that larger competitors missed, like let’s say “Gold T-shirts”. JTCo then sets up an AdWords campaign on Google with a budget at $175.00 a day with a cost per click of $0.25. The ad goes live. Customers see and click on JTCo’s ads at a 1.8% click rate. Pretty good. Business goes along for a few months, Google makes some nice money and JTCo grabs customers ahead of competition. Now here is glitch.