Ideas and ideologies.

Written by Seamus Dolly


Whilerepparttar inception of penicillin brought a bit of a stir, andrepparttar 140377 television warranted some focus, it is somewhat easier now to fashion an idea into something sustainable.

Easier again isrepparttar 140378 ability to make an idea into a business without leavingrepparttar 140379 house. For this to happen, we must blame our current communications networks, or more specifically,repparttar 140380 Internet. Tele commuting, as it is known, can never replace physical relocation. Nor is it likely that we will be able to download a pint of milk. We can though, order such a necessary protein.

Modern society has become a blessing torepparttar 140381 infirm and physically compromised, due torepparttar 140382 relative ease with which an individual can access services and create services. Not many will claim it to be simple, as it isn’t. Few can say that it is impossible where everything butrepparttar 140383 idea itself is present.

It isrepparttar 140384 idea andrepparttar 140385 future protection of it, which will berepparttar 140386 issue, as new ideas must muscle some space in a world revolving on existing ideas. Being good enough is not enough, as competition will argue. All aspects must be covered fromrepparttar 140387 type of marketing torepparttar 140388 targeting of an audience.

A burger joint inrepparttar 140389 middle of an unpopulated dessert could only work whererepparttar 140390 indigenous camels have an understanding of money, as well as convenience food.

"Getting PR in your town: Realities to remember"

Written by Sharon Dotson


In business, getting effective media coverage is often crucial to success. Doesn’t matter how good you are if they don’t know you’re out there. But, there are realities to remember aboutrepparttar media, wherever you do business. Some of them are: • There is a risk to all PR. Getting media coverage is a gamble. Unlike advertising, you don’t pay for public relations. Of course, that’s what makes great media coverage so sweet. It amounts to a positive third-party endorsement of you withrepparttar 140320 credibility that paid advertising can never have. When a business owner works hard to get a reporter’s attention and that effort translates into a positive, enthusiastic story – almost nothing feels better. Butrepparttar 140321 reality is: Just as much effort can be put into securing media coverage for a story that, unfortunately, may never materialize. There are a thousand reasons whyrepparttar 140322 media doesn’t pick up on a perfectly good story, but timing and luck is a factor, even when allrepparttar 140323 best efforts are made.

• The media market you live in can determine how much and what kind of media coverage you can get. For example, I live and work in Houston –repparttar 140324 fourth largest city inrepparttar 140325 United States. This can be fortunate or unfortunate. What makes Houstonrepparttar 140326 energetic, vibrant place it is, is alsorepparttar 140327 reason there is fierce competition for media coverage here. Business people who live in small to mid-sized markets like Baton Rouge, Syracuse, Santa Fe, and Mobile, can enjoy a whole different kind of relationship withrepparttar 140328 local media. Here, reporters and writers are likely to have children inrepparttar 140329 same schools as your kids. Their wives and husbands may work inrepparttar 140330 same place where you or your spouse works. Smaller market media-types are likely to live in your neighborhood or go to your church. Lots of good stories develop out of personal relationships that just are not possible to develop in a huge city like Houston or Boston or Philadelphia. Of course, it works both ways. Business owners who live in small markets are also limited to a fraction ofrepparttar 140331 potential customers available to you in a big city. What can you do about these public relations/media truths? • Work smarter to get media coverage. Look at your business objectively throughrepparttar 140332 eyes of a reporter and decide what could berepparttar 140333 most newsworthy story about your company. This takes practice and you can hone this skill by reading some ofrepparttar 140334 hundreds of books available onrepparttar 140335 media. Just go to Amazon.com or Barnesandnoble.com and key inrepparttar 140336 words “public relations.” You’ll be amazed at what comes up.

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