Do you subscribe to a few ezines? Or are you like me and you subscribe to an obscene number of ezines? More ezines that you can possibly read even if that's all you did twenty-four hours a day? If so, have you noticed that some articles appear in more than one ezine?
Or perhaps you've surfed web and noticed a really great article which has an author different from webmaster. Some sites even seem to have whole collections of these articles by many different articles.
What's going on? Well, there are some not-so-secret stashes on web which actually contain hundreds if not thousands of articles that you can reprint on your web site or in your ezine (and even in an ebook if you want). The only cost is to also include "resource box" of author.
A resource box is a few lines of text, similar in concept to an email signature. This box contains a short advertisement or biography, a link to a web site and perhaps a link to join a newsletter. Usually they are four to six lines long, although eight or nine lines is also common.
How do you take advantage of this phenomenon? You simply subscribe to one or more mailing lists set up for precisely this purpose. Once you do so, you will get several articles per day (usually) in your inbox which are available for reprint.
If you find an article which is useful, you simply add it to your publication along with resource box. Don't change anything at all unless you get written permission from author, and be sure to send a quick email to him letting him know you've used his work.
Viola! Instant, useful content for your publication! That's literally all there is to it.
Okay, so what does author get out of this? He gets a small amount of advertising and a link to his website. That's what resource box is all about. The hope is that occasionally someone will read article, find it interesting, and click link to go to authors website.
By way, I personally consider it a little tacky to ask author to exchange links if you publish his article. You see, you are already getting value by obtaining free content for your publication or web site. The author is getting a link and a small ad. That's exchange.