"I coulda' been a contenda"

Written by Jim Daniels

Is your site a "contender"? Or do you have a "limited presence" online?

Maybe your site is a "900 lb. gorilla?"

What's with allrepparttar jargon today?

Glad you asked.

A slick new "Visibility Index" opened recently that you should try. It measures your website's visibility onrepparttar 125223 web by counting up allrepparttar 125224 links to your site. But rather than simply telling you how many links you have acrossrepparttar 125225 world wide web, this one rates you from "limited presence," to "contender", "player" and even "900 lb. gorilla."

The site also lets you enter up to four other URLs so you can compare yours to them. What's more,repparttar 125226 results show your URL among lots of popular sites onrepparttar 125227 web.

Not only is this free tool fun to try, it can reveal important information about your web presence.

Give it a go at: http://www.marketleap.com/publinkpop/

I just ran my http://www.bizweb2000.com site through and it was interesting to see it wedged between www.Coke.com and www.SouthWest.com, but a bit shy of www.MarthaStewart.com and www.GeorgeWBush.com. (See, I told you it was fun!)

But all fun aside, whether you find your site inrepparttar 125228 limited presence category, or even "Contender" or "Player", you should always be working toward one goal -- getting more links.

Not only do lots of links bringrepparttar 125229 obvious --- lots of traffic, they also help you in another important race; search engine ranking. Major search engines have been relying more and more on link popularity as a deciding factor in where they rank sites in their results pages.

- Could you become a gorilla?

OK, so how many links can you really get? Well, let's be honest. A lot has to do with your overall business budget and specifically, your marketing budget. If you think you can get to 900 lb. gorilla - that's half a million links - you could be setting yourself up for disappointment.

Take a look atrepparttar 125230 "gorilla sites". Every last one is a giant company with big marketing dollars, including presence on television, radio, andrepparttar 125231 like.

So how aboutrepparttar 125232 next category down, "player" - with 100,000 links or more? Is it doable with a small or home business budget?

Why not! Sure, it would be quite an accomplishment on a limited budget, but it is possible. You just have to have a plan. And I'd like to help you with that right now...

- Put a powerful "get links" plan in place.

So how does a site start moving uprepparttar 125233 list?

Simple. Get links. Or better yet, have a powerful plan to continually get links.

But getting other sites to link to yours takes a bit of originality. You can't just slap up a "link to us" page and hoperepparttar 125234 job gets done. (Well, you can, but don't expect too many quality links!)

Here are three link strategies you should consider. They are not used at too many sites, they work well and they can put you ahead of most ofrepparttar 125235 pack...

1. Pre-license all your best stuff.

If you ever create your own tips, articles or content forrepparttar 125236 web or email newsletters, consider pre-licensing it to others.

If it's content you write, pre-licensing it for others is as simple as including a short footer after your work. It looks something like this:

The Secret to Big Traffic, Fast

Written by Joe Chapuis

Getting big bursts of free, targeted traffic is easy - but first you've got to understand a few simple rules.

One ofrepparttar best ways to get a huge surge in visitors to your site is to have an article written by you appear in a highly-respected publication. It can be a nice credibility-booster, as well.

Let me tell you about Michael Pastore...

Asrepparttar 125222 Managing Editor of internet.com's InternetDay, CyberAtlas, and InternetPRGuide sites, Michael is one busy guy. (A little background info: InternetDay is a daily newsletter which has been around sincerepparttar 125223 mid-1990s. With nearly 100,000 faithful subscribers, it is one ofrepparttar 125224 net's most established and reputable publications.)

I've submitted two articles to Michael inrepparttar 125225 past month, both of which maderepparttar 125226 cut and appeared in InternetDay. (No, this doesn't mean he's desperate. He is actually quite swamped with submissions, thank you.) I decided to ask him what he looks for in a submission. I'm two for two so far, but I wanted to improve my chances. In addition, I figured his requirements can't be all that different fromrepparttar 125227 other big publishers.

Please, listen to this before you submit. His advice here is literally as good as gold:

Begin Quote >>>>>>>>>>>>>>>>>>>>>>

"Makerepparttar 125228 article as professional as possible. The thing to remember is that you're likely competing with other articles, and if there's an article that doesn't need much editing, next to one that does, which article do you thinkrepparttar 125229 editor is going to choose?

Stay away from gimmicks that belong in ad copy. Forgetrepparttar 125230 ALL CAPITAL LETTERS and exclamation points!!

Don't write like you talk. Sure, a casual style is OK, but don't open up a new paragraph with: "Do you understand that? Good, let's move on." a) You're not going to get an answer, b) It's not a lecture, and c) it's a little condescending torepparttar 125231 reader.

It's OK to ask editors to run major changes by you for approval, but editors are usually professionals. Most ofrepparttar 125232 changes they make will improverepparttar 125233 article and make you look better -- don't argue over commas.

Ask about style and submission guidelines. This serves two purposes: 1) it makes for "cleaner" copy (less work forrepparttar 125234 editor), and 2) it shows that you are taking an interest in making your article appropriate for that specific site, as opposed to writing an article and sending it out to 1,000 sites.

If you ask for style and submission guidelines, follow them.

Follow basic grammar rules. You'd be surprised how often Words just Start with Capital letters in some articles that are submitted. It's probably been awhile, but capitals are reserved forrepparttar 125235 start of sentences and for proper nouns ("Internet," byrepparttar 125236 way, is a proper noun). [Despiterepparttar 125237 fact that "internet.com" is never capitalized. Those rebels. - Joe]

-- and finally,

Use a spell checker, and have someone else read your article before you send it.

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