I Want to Do an Ezine! Part 4 How Do I Promote? Copyright Terri Seymour
Now that you have your ezine named, designed, formatted and ready to go, who do you send it to??
To get subscribers, you need to promote your new ezine. There are several ways to do this that are effective and free. Included in these are:
*Ad Swaps *Writing Articles *Announcement Lists *Networking on Discussion Lists and Message Boards *SigTag *Joint Ventures with Fellow Publishers *PopUnder Window *Submitting to Directories *Link Exchanging
Some of these methods take a lot of time, so what you want to do is work out a system and get on a regular schedule to save time.
*Ad Swaps - You will need a few subscribers before you can participate in ad swaps. Ad swapping is simply running another publisher's ad in your ezine and in return he/she will run your ad in their ezine. Most publishers will participate in ad swaps, however there are a few that are quite fussy about number of subscribers you have. In my experience, I have only run a cross a few who will not swap with smaller ezines.
To find fellow publishers to swap with, you an read other ezines. The publisher will very often have his swap request in his ezine. There are also ezine swap lists, ezines, and directories. Below are a few to help you get started:
http://solair.eunet.yu/~rottis/swap/ http://ezine-swap.com/ http://www.internetmarketing-success.com/ad-swaps.htm http://www.freezineweb.com/ad-swaps1.html http://www.ezinelocater.com/specialty/adswaps.shtml
To find more places, simply go to google.com or your favorite search engine and do a search for ad swaps.
*Writing Articles - This has to be one of most powerful methods of promoting yourself and your ezine/website. Writing quality articles gets you established as an authority and people will begin to trust you and believe in what you say. Do Not Abuse This Trust!
Publishers and Webmasters all over web will publish your articles and you will begin making a name for yourself. There are a few things to remember when writing an article.
Do not make article a sales letter. You want to provide helpful, real information that reader can actually use. You can put your business info in resource box at end of article.