Now that you have your ezine named, designed, formatted and ready to go, who do you send it to??

To get subscribers, you need to promote your new ezine. There are several ways to do this that are effective and free. Included in these are:

*Ad Swaps *Writing Articles *Announcement Lists *Networking on Discussion Lists and Message Boards *SigTag *Joint Ventures with Fellow Publishers *PopUnder Window *Submitting to Directories *Link Exchanging

Some of these methods take a lot of time, so what you want to do is work out a system and get on a regular schedule to save time.

*Ad Swaps - You will need a few subscribers before you can participate in ad swaps. Ad swapping is simply running another publisher's ad in your ezine and in return he/she will run your ad in their ezine. Most publishers will participate in ad swaps, however there are a few that are quite fussy about number of subscribers you have. In my experience, I have only run a cross a few who will not swap with smaller ezines.

To find fellow publishers to swap with, you an read other ezines. The publisher will very often have his swap request in his ezine. There are also ezine swap lists, ezines, and directories. Below are a few to help you get started:

http://solair.eunet.yu/~rottis/swap/ http://ezine-swap.com/ http://www.internetmarketing-success.com/ad-swaps.htm http://www.freezineweb.com/ad-swaps1.html http://www.ezinelocater.com/specialty/adswaps.shtml

To find more places, simply go to google.com or your favorite search engine and do a search for ad swaps.

*Writing Articles - This has to be one of most powerful methods of promoting yourself and your ezine/website. Writing quality articles gets you established as an authority and people will begin to trust you and believe in what you say. Do Not Abuse This Trust!

Publishers and Webmasters all over web will publish your articles and you will begin making a name for yourself. There are a few things to remember when writing an article.

To continue on with promotion part of this series of articles, I would like to discuss networking with discussion lists and message boards as a way of promoting your business/ezine.

Those of you who know me, know that I am a big believer in online networking as an effective method of promotion. I enjoy it for other reasons as well, such as meeting new people and making friends, but that is icing on cake! ;-)

Participating in message boards and discussion lists gives you a chance to make yourself known as an expert in your field and also to build your reputation.

What you need to do is give advice, help, support and share your experiences whenever opportunity arises. This will draw people to you and get them to check out your site and/or subscribe to you ezine.

There are a few things to remember when getting involved in boards and groups.

* Always follow rules and guidelines when posting. * Never insult people or put them down. This is flaming! * Do not spam. * Help others when you get chance. * Make sure you have an effective sigtag. This is how you promote your ezine. * Give of yourself and get involved with people. * Relax, enjoy and have a good time!

Here are some lists and boards to get you started:

Message Boards