When starting your ezine, first thing you want to do is name it. I would suggest keeping name as close to your website/business name as possible. If you do not have a website or business yet, use a name you could name your business as well.

For example: If you sell gifts/products for you & your home and your business name is Gifts Galore, you could then name your ezine "Gifts Galore News" or "Gifts Galore Ezine".

For content, you would include home decorating links, beauty tips and ideas, articles on frugal decorating home remedy recipes, camping tips and resources, whatever pertains to gifts you are selling. This type of ezine would be great fun to publish!

Now to get started with design and layout of your ezine...the first thing you want to do is to find a good text editor such as Textpad. You can download free version at http://www.textpad.com. This is what I use and I love it. It is very easy and efficient.

A lot of people format their ezine to 60 or 65 characters per line, but I prefer 55. That means that after every 55 letters/numbers/spaces typed, you would press enter and start a new line. You can set Textpad to do this automatically, but I find it works better to do it manually. Just watch number at bottom right of TextPad screen and hit enter when you get to 55 or 60/65.

Create a template for your ezine so each week you can just open up this template and fill in necessary sections. This will save you lots of time.

At top of ezine, you want a centered heading with your title, and contact info.

It should look like this:

Now that you have your ezine named, designed, formatted and ready to go, who do you send it to??

To get subscribers, you need to promote your new ezine. There are several ways to do this that are effective and free. Included in these are:

*Ad Swaps *Writing Articles *Announcement Lists *Networking on Discussion Lists and Message Boards *SigTag *Joint Ventures with Fellow Publishers *PopUnder Window *Submitting to Directories *Link Exchanging

Some of these methods take a lot of time, so what you want to do is work out a system and get on a regular schedule to save time.

*Ad Swaps - You will need a few subscribers before you can participate in ad swaps. Ad swapping is simply running another publisher's ad in your ezine and in return he/she will run your ad in their ezine. Most publishers will participate in ad swaps, however there are a few that are quite fussy about number of subscribers you have. In my experience, I have only run a cross a few who will not swap with smaller ezines.

To find fellow publishers to swap with, you an read other ezines. The publisher will very often have his swap request in his ezine. There are also ezine swap lists, ezines, and directories. Below are a few to help you get started:

http://solair.eunet.yu/~rottis/swap/ http://ezine-swap.com/ http://www.internetmarketing-success.com/ad-swaps.htm http://www.freezineweb.com/ad-swaps1.html http://www.ezinelocater.com/specialty/adswaps.shtml

To find more places, simply go to google.com or your favorite search engine and do a search for ad swaps.

*Writing Articles - This has to be one of most powerful methods of promoting yourself and your ezine/website. Writing quality articles gets you established as an authority and people will begin to trust you and believe in what you say. Do Not Abuse This Trust!

Publishers and Webmasters all over web will publish your articles and you will begin making a name for yourself. There are a few things to remember when writing an article.