I Think I've Become A Spam AddictWritten by Stupidman
I THINK I'VE BECOME A SPAM ADDICTI recently wrote an article, "5 Reasons Why You Should Post A Free Classified Ad" and have received a lot of positive feedback about article but nobody said anything nice about spamsters. I tried to imagine what Internet would be like without spam and concluded my life would be negatively impacted by it's absence. Most of spam I get is funny. Ridiculous claims, poor syntax and bad spelling seem to be constants. Sometimes when I try to reply to their scheme I am told by server that they have been shut down. These pathetic souls are promoting something that is, at least temporarily, out of business. They cite U.S. House and Senate bills that died in session as evidence they are not spamsters. I have actually been advised that unsolicited bulk email is not spam. When I check my email and find no new messages it's a let down. I feel unpopular, unloved. If it's a slow day and all I have is a little spam I read it. It's pretty obvious these front line spamsters have been taken in by slick website that provides a bundle of services for a fee which includes "blasting" a pitch to millions of "opt in" email addresses. I feel better just knowing there is somebody dumber than Stupidman. They're so dumb they probably don't know they're spamming plus they paid for privilege. I used to save "Nigerian" letters that arrived by snail mail. The stamps were pretty and there was some variation in story line. Visitors that came to my office were amused by my collection and often requested copies. I received a Nigerian email a couple of weeks ago that was sent from a Yahoo! account.
| | Credibility: Why Your Site Needs It, and How To Get ItWritten by Michael Martone
Why should anyone buy from your website? Despite acceptance of Internet shopping on a larger scale, many people are still squeamish about buying things from websites they never heard of before. They might be nervous about security of their credit card number, or misuse of their personal information, or that product won't be delivered, or when it is it will not meet their expectations. There are hundreds of reasons for someone to NOT buy something from your website. If you sell products or services that are similar to many other sites, your problem is even worse. At least if your only person on Internet selling monogramed crochet dog slippers, there is more chance someone who really wants them will buy; but even then, it doesn't hurt to make your prospects feel comfortable. How? Your site should not look like it's run by one of those guys that sells watches on street corner in Big City. Your site needs a good dose of credibility. Here's how to get it--- ** Get Your Own Domain Name Obtaining your own domain name, such as LisasKnickKnack.com, is more important than most people think. It's hard to convince someone that you are stable and serious about your business when your URL is www.angelfire.com/users/~joeyp. The only exception to this rule might be case for stores.yahoo.com. It is relatively cheap to get a domain name form one of many registrars like Register.com. I find it is cheaper to buy it for 3 or more years; if your business doesn't work out, you can always auction off domain on eBay and get your money back, so just go for it. These seem to have some inherent reassurance at least to Yahoo! community. **Reduce Customer Risk People want to be safe and secure. All websites that accept payments or any user information should have BOTH a Privacy Policy and a Security Statement on their website. Look at a couple of big sites policies--like Paypal--and see what is in their statement. If you use SSL (and you should) to encrypt credit card data, then mention it. You should also never sell your customer's information (unless you don't want them to come back), and make sure you tell them their info is safe. Also, look into getting a secure site certificate from Verisign--they are $295. Another very important factor is 100% Satisfaction Guarantee. You can see an example logo at bottom of page http://www.profitmonkey.com/catalog.html, and then read about no risk return policy at http://www.profitmonkey.com/about.html page. These are a must have for just about every site.
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