If you've been using Internet for some time, most likely folders of your email program have become crammed with copies of different types of email messages you've sent and received in days gone by.
Perhaps to conserve hard drive space or to reduce clutter and confusion, you've saved few copies of past messages. Or maybe you've saved many in past but have later been tempted to delete them.
Let me suggest that those old email messages may contain more value than you've ever imagined. I'm going to share some ideas in this article that may help you look at them in a new light and to gain more value from them.
1) FAQ Page Creation and Updating.
As you look through archived email messages, are there certain questions that prospects have often asked about your products or services? Remember that for every prospect who takes time to email you a question about one of your products or services, there likely have been several more with similar questions who haven't.
In order to save time for yourself and your prospects in future - and to close more sales - you may be wise to compile answers to common questions into a FAQ (Frequently Asked Questions) web page or autoresponder. At very least, you may at least be able to reuse your replies to previous questions to answer future ones, instead of creating them from scratch each time.
2) Ad Copy Improvements.
The same idea applies to your ad copy. The more questions, concerns or sales objections you leave unanswered or unaddressed, more potential obstacles stand in way of a prospect's buying decision. Your email archives likely hold valuable clues for ways to better address those issues by updating and improving your ad copy.
3) Ideas for Additional Income Streams.
Past email correspondence with prospects and customers can reveal additional related challenges, problems and goals of those in your target market. Hidden within may lie spark of ideas for additional products and services that would appeal to them.