What is it that makes it so difficult for most people to make money on-line? There are a few answers that come up when talking to other Internet business owners. The main complaints you have all heard before. Such as, Web site Traffic, How to build subscriber list, Quality leads. These are all challenges that every on-line business owner needs to over come to be successful.

One that is not so obvious is fact that most home on-line businesses are run by one person, two at most. This means that you need to be good at every aspect of your business to be successful. You need to be a good, marketer, salesperson, accountant, customer service rep., webmaster, graphic design specialist, product development, writer, P.R. person, and on and on.

They endeavor to educate customer on benefits of their products and services. They make their products and services stand out in their customer's mind. Some marketing experts think of this in terms of a USP or Unique Selling Proposition. Or what are unique selling characteristics that separate your products and services and make them stand out from your competition. Here is an exercise I suggest you do and then repeat at regular intervals. Ask yourself following questions and then write down in a list all answers that you can think of.