Transform your Home Page to Pull Sales with Passion Copywriting Judy Cullins c 2003 All Rights Reserved.
If you are like many professionals, you know your subject, you are an expert in your field. You are even passionate about it! What you may not know is how to tell people about your services and products to get them to buy.
Your home page needs passion. You have only 10 seconds or so to impress your visitor. Make sure you don't have long paragraphs of bio or description of your mission, service, or book. Visitors, who really are potential clients or customers, want to know what's in it for them. Make every word count.
Place most important messages in top half of your Web home page.
"How to Transform your Home Page to Pull Sales With Passion Copywriting"
1. Prepare a list of benefits for each product or service. Some of top benefits are making money, saving money, creating loving relationships, saving time, disappointment--anything that solves person's particular problem. Be sure to survey your friends and associates, ask them to vote on which phrases compel them to buy. Ask them to add words or phrases that would convince them. Benefits sell.
2. Prepare a list of features. These describe your products and services. They are parts of your book such as charts, tips and how-to's. These are ways you can help your clients such as phone coaching or teleclasses.
Choose best five benefits and features. Combine them. For example: "Seven Ways/Steps to Quadruple your Online Sales Within Four Months." The ways or steps are feature, specific benefit is "quadruple sales within four months."
2.. Include a benefit-driven headline for each product or service.
Remember, your visitors are thinking, "So, what? Why should I buy this?" They are easily distracted, so you need to grab them by collar with your headline. Your dazzling headline can include a specific benefit, can ask a question, or make an outrageous claim you can prove. Remember to speak to your audience's problem or challenge and give them a reason to buy.