IS YOUR WEB SITE UNFRIENDLY? Part 8 of 9Written by Laraine Anne Barker
1. Don't use __"click here"__ for your links (the link should be attached to where you want your visitors to go: "Return to __home page__" rather than "__Click here__ to return to Home Page"). "Click here" is meaningless and visitor has to keep scanning text to find link's content--very time-wasting.
2. It's a good idea to put URL of each page on bottom of document. This makes it easier for people who have downloaded your page to disk to revisit it. I often find myself wishing more people would do this, especially for type of page that eventually becomes out-of-date.
3. Take time to proof-read your text before you upload it to your server. Preferably get someone else to do it for you. Authors become so familiar with what they have written that they usually see what they expect to see, thus missing many typographical errors.
IS YOUR WEB SITE UNFRIENDLY? Part 7 of 9Written by Laraine Anne Barker
The following tips will help make sure you don't inadvertently make your page, or part of your page, invisible to visitors:
1. If you use a textured background GIF make sure you also specify a background colour that is similar to main colour in GIF or your text could be unreadable to someone browsing with text-only. Believe it or not, I have found myself trying to read white text on my browser's default light background! The fact that I had specified a default background colour rather than white was only way I realised there WAS something there to read.
2. If your background texture/colour is dark, use a light text to create enough contrast to make it easy to read. If background texture/colour is light, use a dark text.
3. Keep your use of brighter colours to a minimum: fluorescent green or yellow text on black, for instance, is very hard on eyes. If you favour a black background, use such effects sparingly--say to draw attention to your email address. Bright coloured backgrounds are also hard on eyes--not to mention fact that finding a good contrasting text colour (apart from black or white) is almost impossible because bright colours are often neither dark nor light.