Irritating.

Aggravating.

Sometimes, I just gave up and went home without it.

Well, today that bully is still following me around. Only now, he's changed shapes and multiplied. 21st century bullies are all web designers who dangle their information just beyond my reach and won't let me "get it."

Let me give you a few examples.

BULLY #1: I recently stumbled upon an absolutely gorgeous website. You could tell a lot of thought had gone into its lush design: an Egyptian theme throughout; rich earth tones; 3D-effect wallpaper; jeweltone click buttons. It was everything gods of esthetics prescribe.

But I couldn't figure out what in name of Nefertiti they were selling.

The home page had no menu and gave no hint where to click to proceed inside. I moused around until I finally found c-spot which took me to a second page that also had no menu and no information. I clicked again. And again. This painfully slow- loading site forced me to click four times before it coughed up some product information. Yawn.

GRADE SCHOOL LESSON: If your visitors are still groping around in dark after two or three clicks, they'll go home without their caps.

BULLY #2: Even pros screw up sometimes. Here's story of how a major airline bullies its online visitors.

I dropped in to their website recently with two objectives: to get flight information; and to learn about their frequent user program. Well, I got my flight information, no problem. But here's what happened when I tried to get a basic explanation of their rewards program:

Every professional business should be keeping up with demands and needs of its customers, if it is to survive. One of essential tools of any business these days is to have a professional web site. This begins with choosing and registering a domain name that will clearly identify and brand your business online for many years to come, so you need to choose wisely.

How to choose a domain name 1. If you want your web site to have an added advantage in search engines, think of a domain name that includes keywords visitors would search for in main search engines.

2. Make a list of all possible names that would suit your business (i.e. isitebuild.com contains resources for building your own web site or getting one built). Use www.nameboy.com for researching domain names. NameBoy will generate domain names based on keywords you enter. If dotcom name you want is not available, create a longer name that describes your business or use names that include hyphens (i.e. ihost-websites.com)

3. If possible, keep your domain name short so it is easy to spell and easy to remember. Take into account someone may remember name but forget there is a hyphen in it – you then miss out on those potential customers.

4. If dotcom name is not available, try other new abbreviations such as .BIZ .US,.INFO, .TV. These are not as popular as .COM, however you may get closer to name you want.

How to register a domain name 1. Any company that sells domain names must be registered and accredited with iCann - The Internet Corporation for Assigned Names and Numbers (http://www.icann.org). You can get a domain name for under $10 from Godaddy.com. Read carefully what’s on their site as you go through registration process. It’s easy to inadvertently sign up for other services you don’t need.