IS YOUR SITE AN INTERNET BULLY?

Written by Heather Reimer


When I was in sixth grade, there was this big goon in my class who terrorized allrepparttar kids, especially repparttar 134506 small ones. His favorite trick was to grabrepparttar 134507 cap off my head (and in a -25 degree Canadian winter, this was not as amusing as it sounds). He'd dangle it just out of my grasp; now bringing it tantalizingly close; now snatching it away.

Irritating.

Aggravating.

Sometimes, I just gave up and went home without it.

Well, today that bully is still following me around. Only now, he's changed shapes and multiplied. 21st century bullies are allrepparttar 134508 web designers who dangle their information just beyond my reach and won't let me "get it."

Let me give you a few examples.

BULLY #1: I recently stumbled upon an absolutely gorgeous website. You could tell a lot of thought had gone into its lush design: an Egyptian theme throughout; rich earth tones; 3D-effect wallpaper; jeweltone click buttons. It was everythingrepparttar 134509 gods of esthetics prescribe.

But I couldn't figure out what inrepparttar 134510 name of Nefertiti they were selling.

The home page had no menu and gave no hint where to click to proceed inside. I moused around until I finally foundrepparttar 134511 c-spot which took me to a second page that also had no menu and no information. I clicked again. And again. This painfully slow- loading site forced me to click four times before it coughed up some product information. Yawn.

GRADE SCHOOL LESSON: If your visitors are still groping around inrepparttar 134512 dark after two or three clicks, they'll go home without their caps.

BULLY #2: Evenrepparttar 134513 pros screw up sometimes. Here's repparttar 134514 story of how a major airline bullies its online visitors.

I dropped in to their website recently with two objectives: to get flight information; and to learn about their frequent user program. Well, I got my flight information, no problem. But here's what happened when I tried to get a basic explanation of their rewards program:

I foundrepparttar 134515 program, let's call it Fflyer, listed on repparttar 134516 home page and clicked. It brought me to a menu where I logically (or so I thought) selected "the basics". This delivered me to yet another menu with options like "how to claim your reward", "elite program" and "newsletter". But no "About Us" page, no tidy little summary ofrepparttar 134517 Fflyer program.

How to Choose, Register or Transfer a Domain Name

Written by H Drost


Copyright 2002 Herman Drost

Every professional business should be keeping up withrepparttar demands and needs of its customers, if it is to survive. One ofrepparttar 134505 essential tools of any business these days is to have a professional web site. This begins with choosing and registering a domain name that will clearly identify and brand your business online for many years to come, so you need to choose wisely.

How to choose a domain name 1. If you want your web site to have an added advantage inrepparttar 134506 search engines, think of a domain name that includes keywords visitors would search for inrepparttar 134507 main search engines.

2. Make a list of allrepparttar 134508 possible names that would suit your business (i.e. isitebuild.com contains resources for building your own web site or getting one built). Use www.nameboy.com for researching domain names. NameBoy will generate domain names based onrepparttar 134509 keywords you enter. Ifrepparttar 134510 dotcom name you want is not available, create a longer name that describes your business or use names that include hyphens (i.e. ihost-websites.com)

3. If possible, keep your domain name short so it is easy to spell and easy to remember. Take into account someone may rememberrepparttar 134511 name but forget there is a hyphen in it – you then miss out on those potential customers.

4. Ifrepparttar 134512 dotcom name is not available, tryrepparttar 134513 other new abbreviations such as .BIZ .US,.INFO, .TV. These are not as popular as .COM, however you may get closer torepparttar 134514 name you want.

How to register a domain name 1. Any company that sells domain names must be registered and accredited with iCann - The Internet Corporation for Assigned Names and Numbers (http://www.icann.org). You can get a domain name for under $10 from Godaddy.com. Read carefully what’s on their site as you go throughrepparttar 134515 registration process. It’s easy to inadvertently sign up for other services you don’t need.

2. Register your domain name in your own name, not someone else’s. Sometimes your host may do this for you. This could cause you problems inrepparttar 134516 future, should you decide to transfer your domain to another hosting company.

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